Thursday, March 11, 2021

Starbucks Elevates Oat Milk

When the world is looking better for you fresh food, Starbucks is there providing the ready-made solution for the consumer.  There is no doubt that Starbucks is unquestionably the food industry leader in sustainable, customized, personalized, fresh foods according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Starbucks drinks made with Oatly oat milk began this month, timed with a release of new menu items made with nondairy milks and plant-based proteins empowering consumers to extend the ‘halo of ‘better-for-you’ once again at Starbucks.

So, the national release coincides with the announcement of Starbucks’ spring menu which includes multiple plant-based food and beverage options, including an iced brown sugar oat milk shaken espresso (made with Oatly oat milk, blonde espresso, cinnamon and brown sugar), and iced chocolate almond milk shaken espresso (made with almond milk, blonde espresso, cocoa and malt). Last year’s honey oat milk latte will also join the Starbucks lineup permanently.

Luigi Bonini, senior vice president of global product innovation at Starbucks, stated, “We’re pleased to bring Oatly oat milk to Starbucks stores nationwide in the U.S., something our customers have asked for as they increasingly seek a variety of plant-based choices,”… “When selecting an oat milk, we looked for a high-quality ingredient that is not only delicious, but also complements our coffees and inspires new handcrafted beverages […] opening up new possibilities for beverage innovation at Starbucks.”

Looking a customer ahead, Starbucks’ latest effort to appeal to vegans and flexitarians looks to be off to a great start. The company began testing out oat milk in 2019 but did not announce the widespread test of the new beverage option until last year.

Other new spring menu items that will appeal to vegans, vegetarians, and flexitarians alike include the fully-plant-based chickpea bites and avocado protein box, also coming to Starbucks menus this March. How are you extending the halo of ‘better-for-you’?

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: FacebookLinkedIn, or Twitter 

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