Starbucks drinks made with Oatly oat milk began this month, timed with a release of new menu items made with nondairy milks and plant-based proteins empowering consumers to extend the ‘halo of ‘better-for-you’ once again at Starbucks.
So, the national release coincides with the announcement of Starbucks’ spring menu which includes multiple plant-based food and beverage options, including an iced brown sugar oat milk shaken espresso (made with Oatly oat milk, blonde espresso, cinnamon and brown sugar), and iced chocolate almond milk shaken espresso (made with almond milk, blonde espresso, cocoa and malt). Last year’s honey oat milk latte will also join the Starbucks lineup permanently.
Looking a customer ahead, Starbucks’ latest effort to appeal to vegans and flexitarians looks to be off to a great start. The company began testing out oat milk in 2019 but did not announce the widespread test of the new beverage option until last year.
Other new spring menu items that will appeal to vegans, vegetarians, and flexitarians alike include the fully-plant-based chickpea bites and avocado protein box, also coming to Starbucks menus this March. How are you extending the halo of ‘better-for-you’?
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