At the intersection of food trends, consumer eating patterns, and technology Gen Z and Millennial consumers have disrupted traditional avenues of fresh food distribution because they were two slow to evolve according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Well, here is one person that is; content creator, musician, and YouTube sensation Larray recently announced the launch of his very-own virtual restaurant brand called Larray’s Loaded Mac.
So, as one of the fastest-growing, multi-hyphenate creators worldwide, Larray’s music, style, and vibrant personality have captured audiences globally and resulted in a loyal following of fans and nearly 40M followers across YouTube, TikTok, and Instagram. Now, Larray is adding restaurateur to his digital profile as he debuts Larray’s Loaded Mac in partnership with Virtual Dining Concepts (VDC).
Robbie Earl, VDC co-founder, “We are focused on working with digital-first talent by helping them create an ownable virtual dining brand,” … “By tapping into the creator economy, we’re not only playing a part in growing the influencers’ personal brands but also further helping the restaurant industry leverage the digitally native community.
Having Larray join the virtual food space provides him with another way to engage his fans, this time with food deliveries in 30 minutes or less, and have them be a part of something that means so much to him.” Johnson asks, can your restaurant or food outlet deliver your grocerant niche Ready-2-Eat or Heat-N-Eat fresh prepared meals or meal components in 30 minutes?
The question today has become not who is our competition, but rather how fast will competitors be coming after us. Then what are you going to do about it when they come? If success leaves clues and it does it clear that the grocerant niche filled with fresh prepared food that is either Ready-2-Eat or Heat-N-Eat is set to ramp up once again.
Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter