Sunday, August 1, 2021

Grocerant niche Food Packaging Can Drive Sales


Takeout, Delivery, or Drive-Thru food for immediate consumption has driven top-line sales and bottom-line profits for restaurants, grocery store delis, convenience stores, at a rate never before seen according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

It is at the intersection for fresh food fast, full flavor, freshness that saving consumers time and the grocerant niche filled with both Ready-2-Eat and Heat-N-Eat fresh prepared food combine with single-use packaging to drive incremental sales and food safety according to Johnson.

The Foodservice Packaging Institute (FPI), released its second Consumer Perceptions on Foodservice Packaging Report to better understand the general consumer’s use and perception of single-use foodservice packaging.

To discover those consumer perceptions and provide feedback to its members, FPI commissioned a third-party to conduct a survey to find out how frequently people use single-use packaging and their perceptions and behavior choices related to foodservice packaging, particularly during the COVID-19 pandemic.

Here is some of what they found:

1.       Being leak- or spill-proof and stopping oil or grease from soaking through and staining clothes, car seats, etc. remain the most important attributes of single-use foodservice packaging for U.S. and Canadian respondents.

 2.       Clean and sanitary nature of single-use foodservice packaging items increased in importance for the highest percentage of respondents, followed by the protective/tamper-proof properties, although less than 40% said this would continue after the pandemic.

 3.       Results also showed that more than 50% of adults in the U.S. and Canada use single-use foodservice packaging at least once a week.

Natha Dempsey, president of FPI, stated, “The spotlight has grown and remains focused on single-use foodservice packaging, particularly throughout the past year,” …“We wanted to better understand consumer perceptions around these packaging products and compare them to our first consumer survey conducted in 2019. We also wanted to find out how, or if, the pandemic affected their perceptions of foodservice packaging.”

According to Johnson, single use food packaging is one of the very best ways to ensure food safety.  Much of the packaging made today can have the halo of ‘better-for-you’ when it is ether made from recycled material or made to self-decompose.

The ability to create packaging to fit your menu items perfectly and print branded messaging on your packaging will only solidify your food, brand, and customer relationship with it.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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