At the intersection of a legacy chain restaurant and today’s consumer Moe’s Southwest Grill is adding value to its brand via the Frozen Food Court according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Extending your brands invitation is more important today than ever before according to Johnson who stated, “consumers are more mobile today than five years ago by a multiple of two and are shopping four times as many retail channels as five years ago.
Recognizing the continued growth and customer migration to the grocerant niche Ready-2-Eat and Heat-N-Eat meals and meal components, Moe’s Southwest Grill is releasing frozen, ready-to-heat burrito bowls that’ll be available at 1,950-plus Kroger locations nationwide. The frozen food court is alive, thriving, and valued by consumers looking for brands they knave grown to love.
Consumer craveability, is inspired by the bold flavors Moe’s Southwest Grill has become known for. They are now offering; four enticing varieties of bowls will be available for just $5.49 or $6.49 for people to enjoy quickly and easily at home or work.
· Beef Barbacoa: Beef barbacoa with cilantro rice, black beans, Monterey and cheddar cheese, salsa, roasted corn, onion and bell peppers
· Chicken Tortilla: Pulled chicken with Spanish rice, enchilada sauce, Monterey jack & cheddar cheese, tortilla strips, roasted onions and bell peppers
· Beef Tortilla: Shredded beef barbacoa with Spanish rice, enchilada sauce, Monterey jack & cheddar cheese, tortilla strips, roasted onions and bell peppers
The retail food space continues to evolve. Consumers are exploring both old avenues of distribution and new avenues of distribution. Where is your customer, what are they eating? If you have built up brand value in your brand in one channel, your foolish not expand your brands reach before another brands garners your customer.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
Post a Comment