Monday, August 2, 2021

Nathan’s Famous Drives Growth While Driving Down Cost

A little over 105 years ago Nathan’s Famous was founded.  However, there has never been a time in history that it has been easier, more efficient, or cost effective to drive growth for a chain restaurant than today and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Nathan’s Famous has thrived for over 105 years because they pick up success clues, and today they have pricked up on industry leading clues to drive brand growth and profits.”

So, now Nathan’s Famous has doubled the number of ghost kitchens worldwide just since June 2020. The brand is opened its 223th ghost kitchen, bringing the brand’s presence to over 18 countries across the globe.

This rapid growth of ghost kitchens comes from the development of a new brand, Wings of New York, as well the revival of the Arthur Treacher’s brand, as regular readers of this blog know.

James Walker, Senior Vice President, Restaurants, stated, "We are proud to announce that we have doubled our ghost kitchens across the globe,” says. “We could not have done this without collaboration with outside brands who have helped to bring the Flavor of New York to more guests through Nathan’s Famous, Wings of New York and Arthur Treacher’s.”

Walker continued, “While they are different in their offerings and menus, they share the focus on ensuring all menu items are ‘Memorable, Craveable and Instagrammable.’. Our goal with these ghost kitchens is not just to grow our brand around the world, but also help other restaurants by providing them additional business during these turbulent times for the industry.”

Remember that Nathan’s Famous just began incorporating ghost kitchens in the business model in 2019 working with Franklin Junction. The following year, the brand teamed with REEF Kitchens, which brought the brand to new markets in the Midwest, as well as Kitopi, to help the brand’s growth in the UAE.

So, in 2020, Nathan’s Famous introduced its new brand Wings of New York, which is a delivery only concept offering New York style wings as well as Harlem-style chicken and waffles. Earlier this year, Nathan’s Famous also reintroduced Arthur Treacher’s, a brand that’s been in the Nathan’s brand’s portfolio for years, which features hand-dipped fish, chicken and shrimp.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869 

No comments:

Post a Comment