Monday, August 30, 2021

Gopuff Dinner and a Drink Made-to-Order


Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to be the undercurrent of food, beverage, and snacking success in every retail food channel today according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Gopuff’s understanding of the undercurrents driving food consumers channel migration is the best in the industry according to Johnson.

With Gopuff’s new grocerant niche ‘made-to-order’ hot and fresh food placed at retail alongside everyday essentials and beverages the ability to drive incremental top-line sales and bottom-line are on track. Gopuff's new mobile kitchen facilities are within or adjacent to its micro-fulfillment centers, enabling customers to order breakfast, lunch, dinner, and late-night food and drinks alongside any other essentials all in a single order for a flat fee of $1.95.

Daniel Folkman, Gopuff's senior vice president of business, stated, "With today's news, Gopuff is launching a completely new category and raising the bar on how technology is making our lives more convenient," ... "Nowhere else can you order your everyday essentials while also taking care of dinner for the family or getting a quick coffee, all from one platform. This is only possible through our unique business model that features a network of hundreds of our own micro-fulfillment centers, and now, kitchens. Today's milestone represents a new way of thinking about the Instant Needs economy and will redefine consumer expectations."

So, Gopuff uses it proprietary recipes and sources ingredients from local partners to offer a mix of healthy and indulgent menu items, including hot, freshly prepared pizza, chicken tenders, salads, fresh-brewed coffee and matcha, and breakfast sandwiches.

During, the initial pilot program, Gopuff delivered hundreds of thousands of orders across more than 20 micro-fulfillment centers, including in Austin and San Antonio, Texas; Mesa, Phoenix, Scottsdale and Tempe, Ariz.; Miami and Tampa, Fla.; Nashville, Tenn.; and Philadelphia. Gopuff plans to launch additional kitchens across the country by the end of this year.

Regular readers of this blog know that, Gopuff acquired Bandit, the first app-only coffee shop in the United States, launching the company's fresh food offering and jump-starting Gopuff Kitchen. Bandit was co-founded in just two years ago.

Crowley a co-found of Bandit and now Gopuff's vice president of business expansion, is now leading Gopuff's business expansion efforts, including the Gopuff Kitchen vertical. Crowley stated, "We started Bandit with a focus on improving the customer experience, understanding that consumer preferences were rapidly shifting to mobile orders, especially for fresh everyday items such as coffee... "Together with Gopuff, we are taking this mission to the next level and beyond by making it easier than ever to get everyday essentials alongside quality food and drinks all in less than thirty minutes."

Customer relevance matters and Gopuff has made a major push into local products, having launched more than 1,100 local products from more than 300 partners, including local in-market supplier partners, like La Colombe, Au Fournil and Dizengoff in Philadelphia, and Cartel Coffee in Phoenix, as well as Bandit in Austin. Some of those items are also featured in their Gopuff Kitchens.

Extending the halo of ‘better-for-you’ Gopuff Kitchen consists of a proprietary all-electric fleet and maintains "clean cooking," meaning no open flames, odors, propane gas or fryers, and no combustion in the cooking or climate control processes. Gopuff's innovative modular design also allows the kitchens to adapt menus and equipment to the preferences of the communities it serves.

How fast are you growing? If you did not know, Gopuff currently operates more than 450 sites across North America and the United Kingdom, including 285-plus micro-fulfillment centers and 185-plus recently acquired BevMo! and Liquor Barn locations.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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