Sunday, August 22, 2021

FreshRealm’s Grocerant Niche Growth is Stellar


There is no doubt that grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues too be the undercurrent of consumer demand driving growth in both traditional avenues of distribution and in new non-traditional avenues distribution for fresh food sales according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Most legacy grocery retailers have noticed that the prepared food section and the fresh perimeter have been busy during the pandemic, if not just look at the numbers from Nielsen. Strengthening its position in the high-growth grocerant niche filled with Ready-2-Eat and Heat-N-Eat meals and meal components, FreshRealm has plans to expand its operational facilities nationally. When complete FreshRealm facilities will allow the company to generate more than 100 million meals per year across its complete range of ready-to-cook, ready-to-heat, and meal kits.

The continuing increased demand for fresh meals and meal component solutions doesn’t show any signs of slowing down. In a February 2021 report from IRI they estimate a $30 billion retail grocery market opportunity for fresh meals. 

Then according to May 2021 data from Acosta Research, more than 90% of families say they plan to continue or increase home dining post- pandemic. Now look closely at this next fact Piplsay’s recently found that  42% of Americans subscribed to a meal kit service this past year, with 45% of subscribers planning to continue using a meal kit service going forward.

There will be four new FreshRealm facilities in California, Georgia, Indiana and New Jersey each will be fully operational in fall 2021. A fifth facility, located in Texas, is set to be online in the first half 2022. The expansion will further extend the company's reach, providing access to the top 20 metropolitan cities in the United States and reaching 85% of the U.S. population in just 10 hours. The strategic locations also will ensure just-in-time delivery to maximize the shelf life of the company's product lines, ensuring delivery within 24 hours of meal assembly.

In a Battle for Share of Stomach

are you Winning

Michael Lippold, founder and CEO of Ventura, Calif.-based FreshRealm, stated, "Our new state-of-the-art facilities will provide FreshRealm with increased agility, better quality control and rapid line expansion to ensure we can produce superior short-shelf-life meals at a scale that's relevant to the retail industry," explained. …"Through extensive research and development, we've been able to optimize our production runs and capacity to create fresh meals for today's most innovative and forward-thinking retailers, while keeping our costs extremely competitive."

Note: FreshRealm provides a complete retail solution, from product design, sourcing, implementation, meal assembly and logistics to marketing and promotion. The company recently received an infusion of capital, raising $32 million from investors for its launch of fresh meals in the grocery channel. Will you be able to sell 100 Million grocerant niche Ready-2-Eat or Heat-N-Eat fresh meals next year?

Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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