Saturday, November 28, 2020

Panera Gift Cards Can Include Unlimited Premium Coffee


Drink-up is the brand messaging Panera is sending to customers this Holiday Season.  Sharing is caring and Panera is empowering consumers to gift of unlimited premium hot drip coffee, iced coffee and hot tea.  That is a brand message that is interactive and participatory according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

If success does leave clues and it does interactive and participatory food marketing a hallmark of grocerant niche sales success, will drive incremental sales according to Johnson. Panera was the first national restaurant company to offer an unlimited subscription for premium hot drip coffee, iced coffee and hot tea.  Last week, Panera announced its popular MyPanera+ Coffee Subscription is now available for gifting. Well foodies get shopping. This is a good deal for office co-workers, friends, and family.

So, here is how it works; consumers can now give the gift of either two or three months of the brand's unlimited premium coffee subscription for a discounted price. Available for purchase beginning Cyber Monday (November 30), Panera coffee is the ultimate holiday pick-me-up for friends, family, or any coffee or tea lover on your list this year.

Customers will be able to purchase two kinds of digital gifts: two months of coffee for $15 plus tax or three months of coffee for $20 plus tax. Regularly available for $8.99/month plus tax, not only is the gift of MyPanera+ Coffee Subscription budget-friendly, it's also a simple way to give your holiday gifts, easily available for purchase from your phone or desktop.

Panera Bread Chief Brand & Concept Officer Eduardo Luz  stated "Our unlimited, premium coffee subscription has provided quality and value to our guests and has continued to grow in popularity since we launched this past March,"  "We are excited to provide our guests with this fun and unique gift option that is perfect for anyone on your list who needs a cup of optimism this time of year – whether it be neighbors, teachers, delivery workers or friends and family."

With the MyPanera+ Coffee Subscription, guests can get any size, any flavor of hot drip coffee, iced coffee and hot tea with unlimited refills in the bakery-cafe—that means plenty of coffee to pair with your favorite bagel, sandwich or afternoon sweet treat. Panera's drip and iced coffee offerings include two coffee blends—Light Roast and Dark Roast, freshly ground every day and made from 100% Arabica whole beans. Both coffee blends are available, along with Decaf and Hazelnut, as part of the coffee subscription program. Are you going to empower your friends to Drink-Up on you?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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