Will 7-Eleven steal the marketing messaging power from chain restaurants fast food sector without a fight? That is the question every C-level executive within the Quick Service Sector should be asking? Once again 7-Eleven is leveraging its marketing power to under cut the ‘halo’ of better-4-you messaging QSR’s have been sending about Vegan menu options.
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, “7-Eleven is leveraging speed of service with price to drive new customer trial and migration. With the knowledge that drive-thru times limit through-put; 7-Eleven has opened the doors to mix and match meal bundling that is customized and faster than a drive thru, while garnering a higher check-average.”
That is why it makes sense that 7-Eleven is expanding its vegetarian offerings with the addition of the bold new Black Bean Burger, available at participating stores for a limited time.
This new high-protein meat alternative sandwich is made with hearty black beans, corn, rice and savory seasonings, topped with American cheese and served on a sweet brioche bun. The convenience store operator's take on this popular vegetarian dish is perfectly timed for customers who want a meat alternative during the Lenten season or simply want to try more meatless options without sacrificing taste or convenience, according to the retailer.
It's time for you to check out the speed of service and the product, from March 3 to April 12, members of the 7Rewards loyalty program can get the new burger for just $2 on Fridays.
7-Eleven is also offering an in-store deal of two hot sandwiches for just $5, which includes the Black Bean Burger as well as cheeseburgers and chicken sandwiches. Regular readers of this know Regular that the price, value, service equilibrium is evolving fast.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869