Taco Bell New Partnership Drive New Electricity

 

Talk about getting ‘sauced’; Taco Bell in partnership with TerraCycle, and select Taco Bell locations, alongside several community spaces, all located throughout Mercer County are helping to divert used hot sauce packets away from landfills. With 8.2 billion Taco Bell hot sauce packets used each year in the U.S., this pilot program aims to give packets a spicier new life as a new recycled product.

The team at Tacoma, WA based Foodservice Solutions® wonders out loud, is this new electricity simply proactive marketing buzz? According to Foodservice Solutions®, Steven Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.”  That said, what are you waiting for?

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

Now, this program will be available through Earth Day (April 22, 2022), and consumers are encouraged to bring all brands and types of empty, used sauce packets to participating drop-off sites for recycling. Once collected, the waste will be sent to TerraCycle, where it will be cleaned and melted into hard plastic and remolded into new recycled products. To get classmates, friends, family members, and neighbors involved in the program, participants are encouraged to share online how they are recycling with #RecycleYourSauce.

Tom Szaky, founder and CEO of TerraCycle, stated, “This recycling initiative empowers local Taco Bell locations and community spaces to promote sustainable initiatives in their own towns while encouraging residents to take an active role in helping to preserve the environment,” ... “Our aim is to provide an opportunity for entire communities throughout New Jersey to collect waste and be part of the solution to keep these packets out of landfills and the environment.”

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter