Monday, March 28, 2022

Amazon Expands Its ‘Halo’ of Better-4-You


If there is one company in the food retail space that excels with customer data it is Amazon.  There can be no doubt that plant-based food products are fast becoming a mainstay on the family dinner table as Amazon Fresh has developed a private label line of Fresh Plant-based meat alternatives according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In case you have not heard, Amazon is expanding its Fresh food brand with the addition of Fresh Plant-Based, a portfolio of plant-based products available online and in-store at Amazon Fresh. At Amazon customer get what customers want at a very competitive price and when you combine that with delivery that is second to none it is sure to be a home run according to Johnson.

There are fifteen products that are currently available, including patties, Italian meatballs, frozen Chick’n Nuggets and almond milks, and Amazon said in a release that it will continue to expand its Fresh Plant-Based product line this year “to bring customers more healthy, affordable plant-based products.”

So, with the introduction of Fresh Plant-Based products at Amazon you can clearly see that it comes at time of increased innovation within the meat alternatives category, particularly in frozen. Frozen meat, poultry and seafood alternatives sales reached $78 million in January 2022, an increase of 10.6% vs. a year ago, and about $33 million more than refrigerated alternatives, according to data from Chicago-based IRI. Regular readers of this blog know that Gen Z and Millennials are in constant search of ‘new food and flavors’ aka food discovery.

Anne-Marie Roerink, president of 210 Analytics, stated, “We continue to see enormous strength in [the frozen meat alternatives] department,” …. “Millennials love frozen foods and recognize them as convenient, healthy and fresh, and more and more boomers are also becoming involved as they turn into empty nesters. The big advantage of no perishable waste and being able to use small portions of a larger bag is driving a lot of that, too.”

The dairy alternatives market, meanwhile, is also experiencing a boost as cases of lactose intolerance rise and awareness of plant-based foods increases, New York-based market research and consulting company Reports and Data cited as it predicts the global dairy alternatives market will reach $50.87 billion in 2028 and register a revenue compound annual growth rate of 10.5% during the forecast period. So, why are you waiting to evolve?

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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