The halo of better for you continues to drive customer trial, and adoption within the grocerant niche. Mix & Match meal component bunding is one of the key hallmarks of the grocerant niche and every time the ‘halo’ of better-4-you expands so do top-line sales and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
One of the first grocery stores to deliver on the grocerant niche promise was UK’s Morrisons as regular readers of this blog know. Now Morrisons has introduced new ‘rentable’ boxes on its Salad Bar extend the halo of sustainably, while edifying its relationship with consumers.
The ‘Refill a Box’ will elevate Morrisons as a top-of-mind fresh food stop according to Johnson. The ‘rentable’ box is designed to be used 400 times to prevent disposable plastic containers from being used.
So, to use the new boxes, customers must first download an app, (CauliBox app) register, tap on ‘scan to take a box’ and insert their card details. The is about a $5 charge / deposit for the rental box which will be refunded when the box is returned within seven days.
Yes, there is more sustainable news this time from Kaufland’s where customers can currently fill organic food in a total of eight Kaufland branches as needed. As part of the plastic strategy REset Plastic, the unpackaged stations are now being expanded to include disposable cups made from recyclate. After use, these can be returned as empties to the branch where they were purchased and then end up in the recycling cycle of the Schwarz Group, to which Kaufland belongs.
So, offering unpackaged goods reduces both plastic and food waste in private households. The unpacked range at Kaufland includes around 40 staple foods such as rice, pasta, bulgur and quinoa, but also chocolate-coated nuts, dried fruit and muesli. The food supplier is Eco Terra. The company is committed to preserving biodiversity, respecting traditional knowledge and ensuring that everyone involved in the supply chain receives a fair share of the value added. So, how are you edifying your relationship with consumers?
For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869.
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