Wednesday, March 16, 2022

Wings Over Bouncing with 'Madness Meals' Success


Talk about seasonal brand relevance, Wings Over is doing everything right this time a year.  Wings Over has announced that they are collaborating with over 15 of the best Men’s & Women’s NCAA Basketball athletes to create custom “Madness Meals” at Wings Over locations nationwide. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “the NCAA Men’s & Women’s Basketball is a great platform to reach sports fans, college students, college graduates, and yes gamblers from every walk of life.”

So, on March 10, Wings Over launched 15+ custom Madness Meals designed by NCAA Athletes themselves. Athletes customized their favorite Wings Over meals with their favorite flavors, sides, and drinks! Yes, 15 different meals will empower consumer choice for the meal, from a school or for an athlete.

I sure you figured this out, the “Madness Meals” collaborations are launching just in time for the NCAA Basketball Tournaments. For the first time ever, Wings Over was able to partner with athletes due to recent changes in regulations around College Athlete's Name, Image, and Likeness (NIL).

Wings Over’s Marketing Director, Connor Nolte, stated, “College athletics have always been a huge part of our Wings Over communities, so for our first major NIL Campaign, it was crucial for us to collaborate with Student-Athletes. College athletes have loved eating at Wings Over for years, so we are incredibly excited to finally give them the opportunity to share their favorite meals and flavors with their fans by creating their own custom Madness Meals,”

Nolte continued, “Our main priority was to showcase and highlight our incredible Student-Athlete Partners by creating a meal that has their name on it, and they are proud of,”

Here take, a look at the “Madness Meals” campaign is headlined by some of the top Men’s & Women’s NCAA Basketball athletes in the upcoming NCAA Tournament, including: Al Durham, Aziaha James, Christyn Williams, Chucky Hepburn, Darryl Morsell, Jacy Sheldon, Jada Boyd, Jared Bynum, Kateri Poole, Kennedy Todd-Williams, Leaky Black, Malaki Branham, Maya Dodson, Nate Watson, Noah Horchler, Ryan Cormac, Sam Brunelle, and Tyler Wahl.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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