Monday, August 8, 2022

Jack in the Box Star a Struck Story

What goes around comes around. This recent story from Jack in the Box reminds us how important every employee’s is and why it is important to regard, train, treat, each employee with thoughtfulness according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Mark Hammill, The Star Wars actor was once fired while working at Jack in the Box for doing impersonations in the drive-thru. Now he is appearing in ads highlighting the return of Jack in the Box’s Spicy Chicken Strips and French Toast Sticks.

So, Mark Hamill will finally get to put his acting skills to work for Jack in the Box. Yes, what goes around comes around.

In case you are too young to remember, the actor, who played Luke Skywalker in the Star Wars franchise and voiced the Joker in several animated Batman movies, will appear in ads for the San Diego-based burger chain to promote the return of a pair of products: Spicy Chicken Strips and French Toast Sticks.

Hamill apparently was fired from a Jack in the Box before his Star Wars days. He told James Corden’s "Late Late Show" three years ago that he tried voicing the Jack Box character while in the drive-thru. The manager didn’t like it and sent him home for good.

“I always aspired to work the window, the drive-thru,” he said. “The one chance I had at it, it never occurred to me not to be in character as the clown, as the Jack in the Box clown.

“The manager didn’t like it. He told me to go home and never come back. Yeah, I got fired. Fired for being in character.”

Jack in the Box is releasing a limited-edition comic book that illustrates Hamill’s history with the chain that customers can start purchasing in mid-August at the “Jack in the Box Swag Shop.”

Hamill will appear in the “epic comeback” campaign across television, digital and social channels.

The new campaign comes months after Jack in the Box named TBWA\Chiat\Day as its new creative agency, seeking to reinvigorate its marketing.

Both Spicy Chicken Strips and French Toast Sticks periodically return to the Jack in the Box menu for a limited time.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: FacebookLinkedIn, or Twitter 

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