Monday, August 15, 2022

Pizza Hut Recycles Menu Looking for Magic


In the world of hand-held food for immediate consumption Pizza Hut is once gain trying to expand beyond hand-held fresh fast food and once again is reintroducing a new line up of pastas.  Regular readers of this blog know how many times that both Wendy’s and McDonald’s relaunched salads.

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, “there is little doubt from the industry insiders that Pizza Hut will have the same results with their relaunch of pasta as McDonald’s and Wendy’s did with salads.”

Last week, Pizza Hut gave its pasta lineup a makeover with the introduction of new oven-baked pastas featuring revamped recipes and a lineup extension, available nationwide.

So, these refreshed pastas are now made with “more premium ingredients and savory sauces” like penne pasta noodles and a new Alfredo sauce recipe. The added pasta menu options include chicken alfredo pasta (made with Alfredo sauce, grilled chicken and baked cheese), Italian meats (made with tomato sauce, pepperoni, sausage, and cheese), cheesy Alfredo (with creamy Alfredo sauce, two layers of cheese and baked Parmesan cheese on top), and veggie (tomato sauce, green peppers, onions, tomatoes, black olives and cheese).

Lindsay Morgan, CMO of Pizza Hut, stated, “Customers come to Pizza Hut for best tasting pizza and new pizza innovations, but we now have pastas that are premium, great tasting and affordable for you or your family” ... “These are my new go-to order when I’m sending lunch or dinner to friends or family.”

Just so you understand, Pizza Hut began offering oven-baked pasta selections in 2008 with the Tuscani Pastas, featuring Meaty Marinara and Creamy Chicken Alfredo varieties, which won a Nation’s Restaurant News MenuMasters award in 2009. This new lineup will replace the classic rotini-based pastas that have been baked under the same recipes for the past 14 years. However, they did offer pasta dishes back in the day when they were “Red Roof” Pizza Hut inside dining restaurants.

Now, all oven-baked pasta orders come with garlic bread or breadsticks and are available starting at $8.99 (or a double family-sized portion starting at $13.99).

If success does leave clues and it does, one clue you should not forget is: don’t recycle menu ideations.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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