Thursday, October 13, 2022

Au Bon Pain Supporting National Breast Cancer Foundation is a Good Thing


In 2022 50.5% of the U.S. population consist of women. There is no doubt that women are important and Au Bon Pain is extending their brand relevance to support National Breast Cancer Foundation during October.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes extending your brand while doing ‘good things’ is good business and drive new electricity for the brand. 

Au Bon Pain, the grocerant niche bakery brand known for its gourmet offerings of fruit, sandwiches, soup, with convenience, joins the breast cancer fight this October supporting National Breast Cancer Foundation, Inc. (NBCF) in their mission of Helping Women Now at every stage of their breast cancer journey.

“For those of us who knew and worked with Louie (Louis) Kane the founder of Au Bon Pain knew this is the kind of brand promotion that he like and would be proud of for his Grocerant Niche concept, Johnson stated.” 

Throughout the month of October, participating Au Bon Pain locations will sell Pink Out Palmiers, the brand’s signature pastry with a pink drizzle, to bring awareness to the cause and raise funds for early detection, education and support services for women affected by breast cancer. 

“We have the privilege of serving cancer patients and their loved ones at our bakery cafes in hospitals around the country,” says Au Bon Pain President Ericka Garza. “This month we're stepping up to do our part to help those affected by breast cancer nationwide, including our guests and team members.”

According to, breast cancer is the most common cancer in American women, except skin cancer. One in eight women will be diagnosed with breast cancer in her lifetime, and NBCF is proud to offer free, innovative programs that other organizations aren’t providing to women facing breast cancer so that no one faces breast cancer alone. 

NBCF is one of the most recognized and respected breast cancer charities in the world. They have received the highest 4-star rating by Charity Navigator, America’s premier charity evaluator, for 16 years. On average, 80% of their expenses are directed to life-saving programs. 

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, smaller footprint, developing brands, fresh flowers, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable according to Johnson. 

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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