Saturday, October 22, 2022

Growing Grocery Dollar General Driving Legacy Grocery Stores Nuts


Doller General has been garnering customers from grocery stores for years.  The fast service, lower prices and targeting the 55% of U.S. households comprised of one or two people.  Much to their surprise they have also been garnering a larger and larger selection of U.S. customers in a hurry eve those from large households.

According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “legacy grocery stores the ilk of Publix, Albertsons, Kroger will very soon have to evolve or will simply begin to fade away as Doller General siphons off more and more customers.  Why will they? 

Simply consider that Dollar General on Monday announced the opening of a new DG Market in Winchester in southern Illinois. The store is just about a mile from the Dollar General location it replaces, but it features a greatly expanded selection of fresh meat and produce.

This new DG Market sell the top 20 items sold in traditional grocery stores, including lettuce, tomatoes, onions, apples, strawberries, potatoes, sweet potatoes, lemons, limes, salad mixes and more, the company said. The items cover about 80% of the produce carried by most grocery stores.

“It’s like a Walmart for a small town,” Winchester Mayor Rex McIntire told local media, adding that the city sold the land to Dollar General for just $32,500 because it was so interested in securing a grocery store for the site.

Dollar General said last year it wants as many as 10,000 of its stores to eventually carry fresh produce, making it an increasingly popular retailer in rural areas and other food deserts, especially during a time of high inflation. Regular readers of this blog knew that.

Currently, Dollar General sells fresh food in about 2,700 of its more than 18,000 stores. In August, the retailer said that sales of fresh and frozen foods had grown faster than any other Dollar General department during the first half of the year.

Dollar General CEO Todd Vasos, stated, “With our extensive store footprint, often in communities others have chosen not to serve, Dollar General is uniquely positioned to help combat hunger by offering convenient access to a variety of nutritious foods at accordable prices,”.

In case you did not know, about three-quarters of the U.S. population lives within five miles of a Dollar General store.  In addition to meat, fruit and vegetables, the new DG Market also carries the same brands and categories sold at a traditional Dollar General, the company said.

“The new DG Market format aims to provide the Winchester community with an updated design and closer access to fresh foods and a convenient location to purchase the items they want and need at everyday low prices,” Matthew Simonsen, Dollar General’s SVP of real estate and store development, said in a statement.

Success does leave clues and if you are not evolving with the consumer, you are simply fading away.

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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