Saturday, October 29, 2022

Is Wendy’s Waging War Over Breakfast


In retail foodservice, price is a key driver of value, and tool used by many chain restaurants to garner market share of a daypart.  The old formula for the price, value, service success was: Price + Quality + Service + Portability = Value

Now according to Steven Johnson Grocerant Guru® at Tacoma, WA base Foodservice Solutions®, that formula has evolved with Gen Z and Millennials today.  Foodservice Solutions® Grocerant Guru® has once again retooled, reevaluated, calculated then evolved the formula and here is the new formula:  Price + Quality + Social + Portability = Value.

It looks to the team at Foodservice Solutions® that Wendy’s is using price to garner share of the AM daypart. Wendy’s has recently been offering a $3 breakfast deal.  That deal will run through November 20.

Get this for just $3, you can get a Wendy’s Bacon or Sausage, Egg & Cheese Croissant and a small order of Seasoned Potatoes.  

The details:  

· Bacon, Egg & Cheese Croissant & Sausage, Egg & Cheese Croissant: A fresh-cracked grade A egg and Applewood smoked bacon, or grilled sausage, covered in creamy swiss cheese sauce on a flaky croissant bun.  

· Seasoned Potatoes: Natural-cut, skin-on potatoes cooked to perfection and seasoned with cracked black pepper and garlic powder. 

Not only that but you can get the meal fast with technology. As Wendy's breakfast fans will be able to order online, via the Wendy's mobile app or head to their nearest Wendy's restaurant. 

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the leader in the grocerant niche.

Want A Larger Share of Stomach

Price Matters

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