DoorDash Grocerant Mix and Match Meal Bundling is What Consumers Want

 

Brands that focus on the consumers wants and needs tend to do better than those that focus on their own brand positioning according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. 

DoorDash delivers food and beverages from restaurants, grocery stores, and convenience stores and understands just why consumers are migrating to the grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food. So, what is a meal at dinner time for a DoorDash consumers?  Let’s see just what they are now saying and doing to edify their relationship with consumers.

Last week DoorDash, launched Drinks with DoubleDash, which lets restaurant customers place an order for beer, wine or liquor at a local grocery store, c-store or liquor store with no added delivery fee. So, what they did was to empower consumers that order from restaurants to add wine, beer or cocktail fixings from local grocers and other merchants in one order.

The program is called ‘Drinks with DoubleDash’, lets users scroll through alcohol options from nearby grocers, convenience stores and liquor stores after they’ve placed a restaurant order to select drink pairings. Everything will arrive in a single order with no additional delivery fee or order minimum, DoorDash press release stated.

“We are excited to unveil the latest DoubleDash innovation with the introduction of Drinks, giving customers the opportunity to pair their perfect drink with any meal on DoorDash, conveniently bundled all in one order,” said in a statement.

DoorDash Product Manager Ben Damon, stated, “Last year, DoorDash added the delivery of beer, wine and spirits across 20 states and Washington, D.C., allowing shoppers to order drinks from restaurants, as well as grocery stores, convenience stores and other retailers. Since then, DoorDash has more than doubled the number of alcohol retailers on its platform, with 130% store growth in the category.

“We created DoubleDash with our merchants in mind, and we’re committed to helping these local business grow in new ways to expand their reach and incremental sales,” the delivery platform said in a statement.

Grocerant niche Mix and Match bunding is becoming common place as DoorDash’s announcement of Drinks with DoubleDash comes just days after delivery platform Grubhub announced its partnership with digital c-store platform Gopuff.

Under that pairing, which is currently available in a handful of cities before being rolled out to Gopuff locations across the country in the coming weeks, Grubhub customers can order fresh food, snacks, alcohol and other grocery items through the app. Orders placed on Grubhub’s platform will be fulfilled and delivered by Gopuff’s logistics network, the company said.

Since debuting DoubleDash in August 2021, DoorDash said that more than half of its users are ordering from merchants they’ve never purchased from before.

Damon continued, “As we continue on our mission to be the one-stop shop for all local commerce needs, we’re excited by the endless possibilities with DoubleDash to connect customers to new categories in a seamless way, while providing incremental growth opportunities for our local convenience, grocery and liquor store merchants,”.

DoorDash currently works with more than 75,000 non-restaurant retail stores. Should you e next?

Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Does your messaging look more like yesterday that tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.