Saturday, January 28, 2023

At Burger Patch Success Equals Build, Measure, Learn, and Repeat


Success does leave clues. One clue that you on the right path is ‘listening’ to your customers.  There are several ways that companies do that today but still one of the best ways is very simple.  Ask them how you are doing.  Then follow-up with how could we do better.  That according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

When your consumer move restaurants need to move with them.  Burger Patch has done just that and done it well in the opinion of Johnson.   Johnson suggests, that they are following Foodservice Solutions® time tested four simple steps for continues success: Build, Measure, Learn, and Repeat.  Consumers are dynamic not static your brand must be dynamic as well.

Our Grocerant Guru® believes Burger Patch is on the right track by recalibrating its price, value, service equilibrium with the information it garners from consumers.  Here is Foodservice Solutions® current price value, service equilibrium formula:  Price + Quality + Social + Portability = Value.

Recently Burger Patch announced a series of ten sweeping customer-focused updates today under the umbrella “Burger Patch XTRA”. In response to over 5,000 customer surveys, comments, reviews and emails received over the past four years, the chain recently nominated by VegNews for “Best Vegan Fast-Food” in the nation, revealed the program which aims to provide XTRA value, XTRA savings and XTRA options.

So, having now served well over 500,000 loyal #PatchPeople since opening doors to their first brick and mortar store in 2019, Burger Patch analyzed thousands of historical customer data points for purchase and word trends to respond with specific updates to products, pricing and programs. Prominent themes included an inflation-fueled chorus asking for increased price flexibility, value and loyalty incentives.

The list of ten new updates launching with Burger Patch XTRA includes the following:

·         XTRA Patch Value Combos - $3 off over 200 new combinations of entrees, sides and drinks

·         XTRA Large Burgers – 20% more meat in every patty and 50% larger than comparable chains

·         XTRA Value Priced Items – new $4.99 Fun-Size Shakes & large Fry Baskets

·         XTRA Volume Discounts – 33% off with purchase of three homemade Patch Side Sauces

·         XTRA Items From Seasonal Favorites – Patch Tots & Hunny Mustard now available permanently

·         XTRA Kids Meals – 33% off new Grilled Cheeze, Patch Tots & Fun Size Shake kids combo

·         XTRA Big Discounts – new 15% off for students & military

·         XTRA Customizations – Dozens of new lower-priced options to personalize a burger, basket or bowl

·         XTRA Savings – Money back when excluding select ingredients from items, plus new lower prices

·         XTRA Perks – Redeem Patch Points for free delivery, free entrées, 15% off & cash back from $1 to $5


Burger Patch co-founder Phil Horn, stated, “Inflation has hit everyone hard,” ... “Through our surveys, it was clear that many of our regulars are making tough financial decisions to meet their monthly budgets which has impacted their ability to visit us as much as they would like. Our customers deserve extra, not less. Our new Burger Patch XTRA platform gives our Patch People a delicious, convenient meal to look forward to a little more often again.”

This new program becomes even more attractive with the ability to double-down and layer select discounts and combos. By registering for a free Patch Perks account in the Burger Patch app, customers can earn Patch Points for each purchase and redeem those points for discounts like $3 off on top of the $3 already saved with the new Patch Value Combos. The same goes for students – show your student ID in-store and receive an additional 15% off the new combo prices. Plus, new members will receive a free Patch Burger perk in the app for a limited time. Select XTRA products and pricing are available exclusively for pickup or delivery in-store, at or the Burger Patch app where customers can save up to 30% over 3rd party ordering platforms.

In case you did not know, since launching with Sacramento pop-ups in 2017, Burger Patch has expanded to multiple locations throughout Northern California in addition to their dedicated K.I.N.D. Lab kitchen of innovation and discovery. Serving a loyal following of both plant-based and “veg-curious” meat-eating diners, over half a million customers have joined them on a delicious mission of feeding kindness for the planet, animals and community. Voted a top 5 overall burger, and the number one vegan restaurant in Sacramento, the eatery is also known for their custom-crafted plant-based innovations including Smashwraps and award-winning Earth Quake Shakes.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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