Worried about capitulating more
customers? If your year over year
customers counts continue to track down and you are raising prices your
problems are not over. According to
Steven Johnson Grocerant Guru® at
Tacoma, WA based Foodservice
Solutions®, “Royal Farms ability to target a single daypart with a price
promotion for Coffee will garner the attention of fast-food restaurant
customers. In addition, the trial period
is long enough to expose those consumers to a new variety of fresh food options
and in many cases faster service.
Welcome to Royal Farms, in 2023. By introducing "Free Coffee
Mondays" for RoFo Rewards members. The promotion will allow members to
redeem a free, any-sized coffee, hot or iced, from Jan. 2 through Feb. 27 its
assured that RoFo membership will grow.
The one free coffee reward will be gifted
to member accounts on Sundays, allowing them to be redeemed the following day
at any Royal Farms location. You
understand that the free coffee is an interactive positive brand remined the
day before you use it and then again on the day you use it! That’s a good step
forward in 2023 for Royal Farms.
Frank Schilling, director of marketing
and merchandising, stated, "During the cold winter months when daylight
hours are shortened, we understand how our moods are impacted. At Royal Farms, we want to make these cold
Mondays a little bit easier by giving our RoFo Rewards members something free
and delicious to look forward to. We are excited to bring 'Free Coffee Mondays'
to all our locations and reward our loyal customers with a free weekly mood
In case you did not know, Royal Farms has
offered other limited-time services to rewards members in the past, including
double points during the 2022 holiday season and a short-term expanded discount on gas purchases in its New Jersey stores.
Once again looking a customer ahead Royal
Farms, updated its mobile app over
the last year to include online ordering and streamline purchasing for
Here is how to sign up and get the free
coffee. Anyone that is not already a member looking to participate in
"Free Coffee Mondays" can sign up for RoFo Rewards on the store's
mobile app or on roforewards.com. In addition to the current promotional offer,
members receive two points for every dollar spent and one point for every
gallon of gas purchased, allowing them to save money throughout the year,
receive rewards for everyday purchases and earn fuel discounts when they
upgrade to RoFoPay.
How are you planning to garner more
customers in 2023? Are you inviting
consumers to you brand?
Foodservice Solutions® team is here to
help you drive top line sales and bottom-line profits. Are you looking
a customer ahead? Does your messaging look more like
yesterday that tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us
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