Consumers around the world define what they like to
eat for breakfast by what they buy and where they buy it. More and more
grocerant niche Ready-2-Eat and Heat-N-Eat fresh food is being consumed that is
bought at convenience stores.
Maverik — Adventure's First Stop is unveiling
the top products sold across its convenience stores in 2022 and with 12 million
inside transactions a month its very interesting and insightful according to Steven Johnson Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.
Now
get this in
the top 30 items purchased with a 12-ounce Red Bull, 10 of those items were
breakfast products. Now that’s quite a kick-start. Even more interesting, most frequently purchased
last year at Maverik were the retailer's
breakfast items.
·
The food items most frequently purchased
with extra-large fountain drinks are maple and chocolate bar doughnuts, corn
dogs, and sausage, egg and cheese breakfast burritos.
·
Sausage, egg and cheese burritos are most
often purchased with a hot dispensed beverage, or another breakfast burrito,
usually a Bacon or Chorcheezo burrito.
·
Twelve-ounce Red Bull cans are sold most
frequently with other Red Bull flavors, particularly Watermelon or Coconut
Berry, and the Chorcheezo Breakfast Burrito
Across Maverik's
12-state network, the top sold items by state were:
1. Arizona — Biscuit and Gravy Scramble Bonfire
Foods, Red Bull and Nacho Cheese Doritos
2. California — Breakfast Burrito Bacon
Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream
3. Colorado — Breakfast Burrito Bacon
Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream
4. Idaho — Breakfast Burrito Bacon Scramble
Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream
5. Nebraska — Breakfast Burrito Bacon
Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream
7. Nevada — Breakfast Burrito Chorcheezo
Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream
8. Oregon — Breakfast Burrito Moab Scramble
Bonfire Foods, Red Bull and Reese’s Fast Break
9. South Dakota — Breakfast Burrito
Chorcheezo Scramble Bonfire Foods, Red Bull and Nacho Cheese Doritos
10. Utah — Tornado Egg Cheese Bonfire Foods,
Red Bull and Ruffles: Cheddar & Sour Cream
11. Washington — Breakfast Burrito
Chorcheezo Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour
Cream
12. Wyoming — Breakfast Burrito Sausage Scramble
Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream
Salt Lake City-based Maverik operates nearly 400 stores.
For
international corporate presentations, regional chain presentations,
educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based
Foodservice Solutions. His extensive
experience as a multi-unit restaurant operator, consultant, brand / product
positioning expert, and public speaking will leave success clues for all. For
more information visit GrocerantGuru.com, FoodserviceSolutions.US or call
1-253-759-7869
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