Wednesday, January 18, 2023

Maverik Stores Breakfast is Fresh and Fast

 


Consumers around the world define what they like to eat for breakfast by what they buy and where they buy it. More and more grocerant niche Ready-2-Eat and Heat-N-Eat fresh food is being consumed that is bought at convenience stores.

Maverik — Adventure's First Stop is unveiling the top products sold across its convenience stores in 2022 and with 12 million inside transactions a month its very interesting and insightful according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Now get this in the top 30 items purchased with a 12-ounce Red Bull, 10 of those items were breakfast products. Now that’s quite a kick-start. Even more interesting, most frequently purchased last year at Maverik were the retailer's breakfast items.


According to the report, when it comes to combinations:

·         The food items most frequently purchased with extra-large fountain drinks are maple and chocolate bar doughnuts, corn dogs, and sausage, egg and cheese breakfast burritos.

·         Sausage, egg and cheese burritos are most often purchased with a hot dispensed beverage, or another breakfast burrito, usually a Bacon or Chorcheezo burrito. 

·         Twelve-ounce Red Bull cans are sold most frequently with other Red Bull flavors, particularly Watermelon or Coconut Berry, and the Chorcheezo Breakfast Burrito 

Across Maverik's 12-state network, the top sold items by state were:

1.       Arizona — Biscuit and Gravy Scramble Bonfire Foods, Red Bull and Nacho Cheese Doritos

2.       California — Breakfast Burrito Bacon Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream

3.       Colorado — Breakfast Burrito Bacon Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream

4.       Idaho — Breakfast Burrito Bacon Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream

5.       Nebraska — Breakfast Burrito Bacon Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream


6.       New Mexico — Donut Tri Glazed Bonfire Foods, Red Bull and Flaming Hot Cheetos

7.       Nevada — Breakfast Burrito Chorcheezo Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream

8.       Oregon — Breakfast Burrito Moab Scramble Bonfire Foods, Red Bull and Reese’s Fast Break

9.       South Dakota — Breakfast Burrito Chorcheezo Scramble Bonfire Foods, Red Bull and Nacho Cheese Doritos



10.   Utah — Tornado Egg Cheese Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream

11.   Washington — Breakfast Burrito Chorcheezo Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream

12.   Wyoming — Breakfast Burrito Sausage Scramble Bonfire Foods, Red Bull and Ruffles: Cheddar & Sour Cream

Salt Lake City-based Maverik operates nearly 400 stores.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869



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