Sunday, January 22, 2023

Yes Bojangles Partnership with Appalachian Mountain Brewery Works


Bojangles new brand messaging with a real kick! In an effort to drive brand awareness, brand relevance, and internet buzz all with edifying the Bojangles brand with some new electricity, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

So, that’s why Bojangles and Appalachian Mountain Brewery (AMB) have partnered to brew Bojangles Hard Sweet Tea. the two Carolina-born brands have joined forces to carefully concoct 2023’s newest and best drink – combining Bojangles’ knowledge of expertly steeped sweet tea and AMB’s award-winning brewing innovation. The result is an easy-drinking, refreshing hard tea, sure to delight fans of both brands, ages 21 and older.

In case you did not know, Bojangles is a chain of approximately 800 restaurants spread across 15 states that is famous for its Southern-inspired menu, including boldly flavored fried chicken, made-from-scratch buttermilk biscuits and loads of fixins. The brand was founded in 1977 in Charlotte, North Carolina, which it continues to call home.

Appalachian Mountain Brewery (AMB) opened its taproom in 2013 in Boone, North Carolina, becoming the first brewery in Boone and brewing award-winning, high-quality beers and ciders ever since—including a Great American Beer Festival Gold Medal for Boone Creek Blonde Ale, Gold Medal for their Down South Lager and Silver Medal for Hop Rain Drop IPA.

The collaboration represents a promising new food licensing deal for Bojangles. With millions of loyal fans garnered over its 45-year history, the brand hopes to “tap” into fans’ love of all things Bojangles with this new beverage.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Jackie Woodward, Chief Brand and Marketing Officer for Bojangles, stated, “This collaboration is something sweet,” … “Partnering with AMB to craft our Legendary Iced Tea into a hard tea for fans of legal drinking age was a natural fit, and the team poured passion into the entire process. We can’t wait for fans to try it!”

You must understand that, Bojangles Hard Sweet Tea will be sold only at participating retailers and will not be available at any Bojangles restaurants. The hard tea is expected to hit shelves in March in the form of 12-pack, 12-ounce cans and individual 16-ounce cans. It will be available at independent retailers and chains like Circle K, QT, Sheetz, Spinx, Harris Teeter, ingles, Lowes, Walmart, Food Lion and other retailers in North and South Carolina. Thus it is a brand extension, in a new avenue of distribution.  

AMB Founder and Brewmaster Nathan Kelischek, stated, “we couldn’t be more excited to collaborate with such an iconic Carolina company,”... “Bojangles sweet tea is a staple across the South and has earned its ‘legendary’ title. AMB has always been dedicated to making the highest quality craft beer and cider, and the same can be said for this authentic Bojangles Hard Sweet Tea. We are excited to continue to share our craft in innovative, new ways.”

Our own Grocerant Guru® wants to try it this summer, as Bojangles Hard Sweet Tea will be perfect for entertaining in spring, vacationing in summer, tailgating in fall, and any occasion when you want to bring the fun. It’s always been Bo Time, and now it’s also Brew Time!

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

Bundling Mix and Match 

Meal Components Drives

A Larger Share of Stomach 

No comments:

Post a Comment