Bojangles new brand messaging with a real
kick! In an effort to drive brand awareness, brand relevance, and internet buzz
all with edifying the Bojangles
brand with some new electricity, according to Steven Johnson Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®.
So, that’s why Bojangles and Appalachian
Mountain Brewery (AMB) have partnered to brew Bojangles Hard Sweet Tea. the two
Carolina-born brands have joined forces to carefully concoct 2023’s newest and
best drink – combining Bojangles’ knowledge of expertly steeped sweet tea and
AMB’s award-winning brewing innovation. The result is an easy-drinking,
refreshing hard tea, sure to delight fans of both brands, ages 21 and older.
In case you did not know, Bojangles is
a chain of approximately 800 restaurants spread across 15 states that is famous
for its Southern-inspired menu, including boldly flavored fried chicken,
made-from-scratch buttermilk biscuits and loads of fixins. The brand was founded
in 1977 in Charlotte, North Carolina, which it continues to call home.
Appalachian
Mountain Brewery (AMB) opened
its taproom in 2013 in Boone, North Carolina, becoming the first brewery in
Boone and brewing award-winning, high-quality beers and ciders ever
since—including a Great American Beer Festival Gold Medal for Boone Creek
Blonde Ale, Gold Medal for their Down South Lager and Silver Medal for Hop Rain
Drop IPA.
According to Johnson, “Brand relevance is in part driven with innovation
in new food products in combination with new avenues of distribution all of
which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity
must be very efficient for the supply and includes such things as fresh
foods, developing brands, unique urban clothing, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
You must understand that, Bojangles
Hard Sweet Tea will be sold only at participating retailers and will not be
available at any Bojangles restaurants. The hard tea is expected to hit shelves
in March in the form of 12-pack, 12-ounce cans and individual 16-ounce cans. It
will be available at independent retailers and chains like Circle K, QT,
Sheetz, Spinx, Harris Teeter, ingles, Lowes, Walmart, Food Lion and other
retailers in North and South Carolina. Thus it is a brand extension, in a
new avenue of distribution.
AMB
Founder and Brewmaster Nathan Kelischek, stated, “we couldn’t be more excited to collaborate with such an
iconic Carolina company,”... “Bojangles sweet tea is a staple across the South
and has earned its ‘legendary’ title. AMB has always been dedicated to making
the highest quality craft beer and cider, and the same can be said for this
authentic Bojangles Hard Sweet Tea. We are excited to continue to share our
craft in innovative, new ways.”
Our own Grocerant Guru® wants to try it this
summer, as Bojangles Hard Sweet Tea will be perfect for entertaining in spring,
vacationing in summer, tailgating in fall, and any occasion when you want to
bring the fun. It’s always been Bo Time, and now it’s also Brew Time!
Success does
leave clues. One clue that time and time again continues to resurface is “the
consumer is dynamic not static”. Regular
readers of this blog know that is the common refrain of Steven
Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Our Grocerant
Guru® can help your company edify your
brand with relevance. Call 253-759-7869
for more information.
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