According to Johnson, “Brand relevance is in part driven with innovation
in new food products in combination with new avenues of distribution all of
which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity
must be very efficient for the supply and includes such things as fresh
foods, developing brands, unique urban clothing, grocerant
positioning, fresh food messaging, autonomous delivery, cashier-less
retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.
leave clues. One clue that time and time again continues to resurface is “the
consumer is dynamic not static”. Regular
readers of this blog know that is the common refrain of Steven
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Our Grocerant
Guru® can help your company edify your
brand with relevance. Call 253-759-7869
for more information.
Bundling Mix and Match
Meal Components Drives
A Larger Share of Stomach