Balancing a ‘dual mandate’, is the mantra most business leaders have been hearing a little too
much of lately. So, just what is the most important dual mandate within the
retail food sector today? That mandate according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® is branded
messaging with equal relevance for consumers and employees as both are required
if your foodservice establishment is to survive over the long haul.
Johnson believes that, “KFC is on the right track edifying both consumers
and employees with dual branded programs that edify both consumers and
employees.” After all, sustaining
incremental customers and retaining employees it a key drive to long term
Recently, the KFC Foundation, in
partnership with Western
Governors University (WGU), announced that KFC restaurant employees will
have the opportunity to receive 100 percent paid tuition when attending WGU to
earn their degree.
“Every year we look for new ways to
support and enhance the lives of KFC restaurant employees,” says Emma Horn,
executive director of the KFC Foundation.
“What better opportunity to be able to offer team members than a flexible
college degree program from Western
Governors University that can fit seamlessly into their schedule. The
program at WGU is perfect for someone who may not have enough hours in the day
to balance a traditional college experience on top of a full- or part time- job
and other life priorities.”
Balancing a ‘dual mandate’ with branded
pro-active messaging will drive top-line sales and bottom-line profits.
Solutions® to complete a Grocerant ScoreCard, or for product positioning or
placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869