In search of food discovery Millennials are simply not loyal customers as legacy brands are finding out. Consider that grocerant niche Ready-2-Eat & Heat-N-Eat fresh prepared food can be found on 83.4% of American’s family dinner tables in 2023 in the most recent Grocerant ScoreCards conducted according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
What’s more disturbing to U.S. chain restaurants; consumers prefer to eat dinner at home and are seeking more ways to help them do so.
- The top reason consumers said they’d rather make dinner at home is cost savings, cited by 77% of respondents.
- Desire to eat healthier (51%)
- Spend more quality time with family (41%),
- Millennials exhibited a greater desire to eat dinner at home, Peapod noted. The survey revealed that 59% of Millennials plan to cook more often, while 48% said that making the evening meal at home affords more time with family.
5. Millennials, were three to four times more likely than Boomers to have interest in creating weekly meal plans (51% versus 16%), cooking with children (39% versus 9%) and using online grocery delivery (29% versus 10%).
The simple fact is restaurant price continue to climb with 87% of restaurants increasing their menu prices, which are 8.5% higher on average year-over-year.
So, if there is a positive takeaway (or a couple), it is that restaurant prices have increased at a lower clip than grocery store prices, which are up 12% year-over-year. Regular readers of this blog know that in the competitive battle over share-of-stomach, price is top of mind currently.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
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