Free works. Are you looking for a way to extend you brand value. Do you have a menu item that consumers continue to buy, sales are increasing, customer like, but not enough consumers think of your brand first or second when that think of that menu item. If that is the case they you need to drive customer trail, because after trial comes adoption.
According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® 7-Eleven has such a product. That product is Pizza. How are they going to exploit their brand value messaging. They are targeting the Super Bowl of Pizza sales days and every pizza company out there. Yes, &-Eleven is giving away free pizza on Super Bowl Sunday.
Are You Garnering a
Larger Share of Stomach
What is your Customer Acquisition Cost
So, to kick off football fans' favorite day of the year, 7-Eleven, Inc. is giving customers a free large pizza through the 7NOW Delivery app. This big deal for the Big Game is only available on Sunday, February 12.
All pizza flavors are included in this deal, including Extreme Meat, Cheese, Pepperoni Pizza and Breakfast Pizza, available at select stores! No matter customers' pizza preference, 7-Eleven has got 'em covered. Exclusively available through the 7NOW Delivery app, the deal will be applied automatically at checkout on February 12 only. Talk about a touchdown!
7-Eleven Senior Director of Hot Food, Vareesha Shariff, stated, "Whether you're a football fanatic or just tuning in for the commercials and halftime show, the Big Game is the most exciting Sunday of the year," ... "What better way to celebrate than with free pizza delivered straight to your doorstep?"
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
Post a Comment