So, Chick-fil-A announced that it will begin
testing its first plant-forward entrée, the Chick-fil-A
Cauliflower Sandwich, at restaurants in three markets. Steven Johnson Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions® what’s to hear from you if you have tired it. It sound like a
good idea according to the team at Foodservice Solutions®.
Now while the sandwich is not considered
vegetarian (egg and milk product is included in the preparation process), it is
made with a tender filet cut from a whole, real cauliflower and embraces the
plant-forward style that places vegetables at the center of the entrée. The
preparation is similar to the original Chick-fil-A
Chicken Sandwich—it is marinated, breaded with a signature seasoning,
pressure-cooked, and served on a toasted buttery bun with two dill pickle
chips.
It all stated Monday, February 13, that Chick-fil-A began testing the cauliflower sandwich in
these three markets: Denver, Charleston, South Carolina, and North
Carolina’s Greensboro-Triad region.
Leslie Neslage, director of menu and packaging
at Chick-fil-A, stated, “Cauliflower is the hero of our new sandwich, and it
was inspired by our original Chick-fil-A Chicken Sandwich”. …. “Guests told us
they wanted to add more vegetables into their diets, and they wanted a
plant-forward entrée that tasted uniquely Chick-fil-A. Our new sandwich is made
with the highest quality ingredients and whole vegetables, and we hope it
offers customers another reason to dine at Chick-fil-A."
In case you had not noticed, Chick-fil-A
is the latest of several big-time fast-food chains experimenting with
plant-based products. Last year, McDonald's piloted the McPlant in about 600 restaurants, although the response was reportedly underwhelming. KFC rolled
out plant-based chicken nationwide for a limited time at the start of 2022, while Burger King
launched its Impossible Whopper nationwide
in August 2019.
The Chick-fil-A Cauliflower Sandwich was created, developed, and tested in-house by Chick-fil-A chefs who worked diligently for nearly four years finding the right ingredients and perfecting the recipe for the new sandwich.
Stuart Tracy, culinary developer of the
Chick-fil-A Cauliflower Sandwich, stated, "We explored every corner of the
plant-based space in search of the perfect centerpiece for our plant-forward
entrée” ... “Time and time again, we kept returning to cauliflower as the base
of our sandwich. After a significant amount of development, we knew we had a
one-of-a-kind entrée; one that puts a delicious spin on what we’re known
for—great tasting food with ingredients you can trust.”
Invite Foodservice Solutions® to
complete a Grocerant ScoreCard, or for product positioning or placement
assistance, or call our Grocerant Guru®.
Since
1991 Foodservice Solutions®
of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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