At the intersection of consumer touchpoints that drive change and the consumer we find Fresh Baguette with a new consumer focused branded invitation in the form of a subscription service. That subscription service has the potential according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “too disrupt both Panera Bread and Starbucks regional customer base while garnering the attention of consumers for both trial and migration.”
So, Fresh Baguette, is a modern French Bakery. They have launched a Fresh Brew Coffee Subscription that will keep your cup flowing. The marketing program began Tuesday, January 31, 2023. Now anyone can sign up for this new program that offers high quality coffee, cappuccinos, espresso, iced lattes, and more for just $9.95 a month. That’s right just $9.95 a month. Wait there is more and it’s the more that will drive adoption by consumers including both Starbucks and Panera Bread loyalist.
The Fresh Brew Club Coffee Subscription is easy to join. Guests simply need to scan the dedicated QR code available at Fresh Baguette locations or visit the Fresh Brew Club Link. Subscribers may join and cancel any time.
Are You Building a Larger Share of Stomach
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
Post a Comment