Friday, February 3, 2023

Fresh Baguette Disruptive Marketing to Drive Success


At the intersection of consumer touchpoints that drive change and the consumer we find Fresh Baguette with a new consumer focused branded invitation in the form of a subscription service.  That subscription service has the potential according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “too disrupt both Panera Bread and Starbucks regional customer base while garnering the attention of consumers for both trial and migration.”  

The team at Foodservice Solutions® agrees that the time has come for a new business model, format or platform that will provide the customer facing touchpoints that will drive the right Price, Value, Service equilibrium that will garner customer adoption in the coffee shop and bakery space this just might be the real thing. 

So, Fresh Baguette, is a modern French Bakery.  They have launched a Fresh Brew Coffee Subscription that will keep your cup flowing. The marketing program began Tuesday, January 31, 2023.  Now anyone can sign up for this new program that offers high quality coffee, cappuccinos, espresso, iced lattes, and more for just $9.95 a month.  That’s right just $9.95 a month.  Wait there is more and it’s the more that will drive adoption by consumers including both Starbucks and Panera Bread loyalist.

Florent de Felcourt Founder and CEO of Fresh Baguette, stated, “Our new Coffee Subscription is a game changer for us and our fans,” …. “We are thrilled to offer this opportunity for our guests to enjoy this amazing deal. In addition, we understand it’s often hard to stop at just one cup, so with our coffee subscription, our guests can indulge multiple times a day at a really great price. Plus, our coffees are the perfect pairing to our deliciously crafted and freshly prepared bakery selections.”

The Fresh Brew Club Coffee Subscription is easy to join. Guests simply need to scan the dedicated QR code available at Fresh Baguette locations or visit the Fresh Brew Club Link. Subscribers may join and cancel any time.

Are You Building a Larger Share of Stomach

Does your brands business model look more like 2011, 2018, or 2022?  Are you top-line sales up as a result of price increases? Is your business model driving an increase in year over year customer counts? 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

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