Doing good in your local community always is a good idea according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Building a brand focusing on consumers needs within your trading area is a success clue foodservice operators should never forget.
In case you had not yet heard about GiftAMeal, a food-tech startup founded by social entrepreneur Andrew Glantz that turns customer photos into meals for local communities in need, announced that new restaurant operators who sign with GiftAMeal this February 2023 will generate double the donated meals in their first month of membership.
Restaurant partners of GiftAMeal pay a monthly membership fee to participate and support the communities they serve. Customers simply scan a QR code to launch GiftAMeal at a partner restaurant, and then take a photo of their food or drink. For each photo taken, a donation is made to a local food bank to ‘GiftAMeal’ to a neighbor in need. Customers can then share their photos on platforms such as Facebook, Instagram, and Twitter to give additional meals (+1 for each platform selected). Not only do restaurants receive uplifting promotion, but customers also get a free and fun way to engage in an experience that helps their community.
One of GiftAMeal’s newest partners, Hart Family Coffee, which operates eight Scooter’s Coffee locations in Wisconsin and South Dakota, chose GiftAMeal when deciding to invest in their local community because of the aligned core values of both companies: integrity, love, humility, and courage.
Diallo Mayo, Hart Family Coffee Director of Marketing, adds, “From the moment we signed up with GiftAMeal, Andrew made the whole process easy. It’s convenient for not only your place of business but your guests as well. Seeing our guests get involved and create a huge impact is the boost our shops need.“
Just as GiftAMeal’s restaurant partners are thrilled to see the impact they can make on their restaurant community, the local food security operations that reap the benefits are equally as fulfilled. Event Specialist, Veronica Jaramillo Mucha, of Second Harvest Food Bank of Central Florida talks about GiftAMeal’s impact on the community that receives these donations. "We are so thankful for our incredible community partners. Thanks to GiftAMeal, Second Harvest Food Bank of Central Florida is able to help transform every dollar donated into 4 meals for our Central Florida neighbors facing hunger.”
To participate in GiftAMeal’s Double the Meals promotion, restaurant partners must sign up in February 2023 and mention the Double the Meals promotion upon joining. GiftAMeal will then donate double the meals for the restaurant’s first month. Restaurants can request a free demo of the program at: giftameal.com/demo.
Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.
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