Tuesday, February 28, 2023

At Starbucks Do Calories Matter to Consumers


Mini meals, menus, and calories have been top-of-mind with consumers for a couple of decades now. The ‘halo’ of better for you up until now has included calorie counts. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®,” beverages have for many become meal replacements.  Consumers know the calories in most beverages today and opt to replace a meal for a beverage or traditional snack.”

Now, Starbucks is debuting a new beverage platform called Oleato.  Here is what is new; they are infusing Starbucks premium coffee drinks with cold-pressed extra virgin olive oil. Currently these beverages are exclusively (for now) to Starbucks stores in Italy.

So, the Oleato beverages served in cafes will include a caffe latte (made with Starbucks’ blonde espresso infused with Partanna extra virgin olive oil and oat milk), iced shaken espresso (made with espresso and oat milk infused with the Partanna extra virgin olive oil), and Golden Foam cold brew (a cold brew coffee topped with extra virgin olive oil-infused foam).

Currently only at the Starbucks Reserve Roastery in Milan, the Oleato platform will include the same latte and golden foam cold brew alongside an iced cortado (made with demerara syrup – similar to brown sugar syrup, orange bitters, oat milk, extra virgin olive oil, and garnished with an orange peel); an Oleato Deconstructed (Starbucks Reserve espresso combined with extra virgin olive oil infused with passionfruit cold foam); and an Oleato Golden Foam espresso martini (made with Starbucks Reserve espresso, vodka, vanilla bean syrup topped with golden foam made from an olive oil and fio di latte fusion. Do you know how many extra calories are in the Oleato beverages? 

Starbucks founder and former CEO Howard Shultz, stated, “Oleato represents the next revolution in coffee that brings together an alchemy of nature’s finest ingredients – Starbucks arabica coffee beans and Partanna cold pressed extra virgin olive oil,” …. “Today I feel just as inspired as I did 40 years ago, Oleato has opened our eyes to fresh new possibilities and a transformational way to enjoy our daily coffee.”

In case you did not know, Partanna is a brand of Sicilian cold-pressed olive oil that Schultz was introduced to during a trip to Sicily, when he also began partaking in the Italian tradition of imbibing a spoonful of olive oil every morning before coffee. He began to wonder if the two would mingle well together.

Amy Dilger, principal beverage developer for Starbucks, stated, “When creating the beverages, we were inspired by the rich history and origin stories of coffee and olive oil – two of nature’s most transcendent ingredients,” said. “Infusing Starbucks coffee with olive oil yielded a velvety smooth, rich texture, with the buttery, round flavors imparted by the olive oil perfectly pairing with the soft, chocolatey notes of the coffee.”

The Starbucks Oleato platform made its debut in Italy beginning Feb. 22 and will be introduced to select international markets this spring, starting with Southern California. Later, Japan, the Middle East and the U.K. will also be introduced to the olive oil-infused coffee beverages.  

Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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