Wednesday, February 15, 2023

Takeout Alcohol is Becoming a Big Thing


If you were wondering what the next big thing in the retail space was, we have a clue, it is not just beer or wine delivery it is adding any or all alcohol to you take out order that appears to be driving larger ticket orders while creating new electricity if linked for C-stores, Grocery Stores, and Restaurants according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Incase you had not heard, online commerce platform Drizly partnered with Gopuff to provide immediate, on-demand delivery of alcoholic beverages to adults of legal drinking age, in the Arizona, Kentucky and Washington marketplaces driving new branded electricity for food retailers.

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

So, this partnership / collaboration will bring the full Gopuff Liquor & More assortment of beer, wine and spirits to Drizly's beverage shop, while also expanding the number of BevMo! and Liquor Barn stores on the platform. The agreement will increase Drizly's network of partners to offer delivery options for drinks, while also expanding Gopuff's reach by tapping into Drizly's customer base of alcohol shoppers. 

Blaine Grinna, Drizly's senior director of retail operations, stated, "As we continue to build the best shopping experience for beverage alcohol, teaming up with Gopuff is our next step in offering consumers convenient delivery options for drinks,"... "Drizly's infrastructure for alcohol e-commerce coupled with Gopuff's network of commerce locations will extend the ease of on-demand delivery of beer, wine and spirits nationwide and help even more customers of legal drinking age shop the best drinks for the moment."

Yes, there is more, in addition to bringing new Gopuff locations to the Drizly marketplace, Drizly will also add nearly 20 new BevMo! stores to its network — making notable expansions into Arizona and Washington — and increase the number of Liquor Barn stores available for rapid delivery across Kentucky.

Now this partnership intends to build upon Gopuff's addition to the Uber Eats app in 2021. The addition coincided with Uber's acquisition of Drizly in an approximately $1.1 billion deal. 

Gopuff Liquor & More, BevMo! and Liquor Barn stores are now available on Drizly's marketplace in 26 states, including Florida, Texas, New York, Indiana, Ohio and North Carolina. Consumers of legal drinking age can visit or download the Drizly app to make purchases. 

In case you did not know, funded in 2012, Drizly is currently the largest online marketplace for alcohol in North America. It partners with thousands of retailers — including liquor stores, bodegas, specialty shops and convenience stores — to provide delivery in more than 1,400 cities across the United States and Canada. 

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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