The evolving food landscape increase focus on Grocerant Niche Ready-2-Eat and Heat-N-Eat fresh prepared food can’t all be attributed to Millennials but it sure took off as they are entering the market as adults according to Foodservice Solutions® Grocerant Guru™.
Yes, times they are a changin’ and it’s millennials who are driving convenience stores and grocery stores in new directions. A new report from the Food Marketing Institute (FMI), details the ways in which consumers have changed their shopping habits from generation to generation.
The FMI report points to a large difference between the ways previous generations and millennials deal with shopping. Here are some examples:
1. Millennials are far more likely to build their shopping trips around a particular recipe, instead of simply stocking up on the same staples every week.
2. Millennials tend to take a last-minute, rushed approach to grocery shopping with nearly 37% of survey respondents saying they only make a list right before going to the store.
3. FMI found that more than 25% of meals purchased by that age group tend to be eaten on the same day.
In a hurry, time starved, and Ready-2-Eat. Today 83% of consumers don’t know what they will have for dinner at noon and 64% do not know what’s for dinner at 4PM. Ready-2-Eat and Heat-N-Eat fresh prepared food drives top line sale and bottom line profits in every sector of retail food service.