How much are you paying for or investing to maintain your company’s loyalty program? It simply might be too much. Today, fresh prepared food is driving frequency more than legacy loyalty programs according to Foodservice Solutions® Grocerant Guru™ Steven Johnson.
Kurt Jetta, Ph.D. CEO and founder, TABS Group stated that “The evidence is pretty compelling, though, that there are fewer incremental sales and profits being generated”. Jetta, when on too outline eight reason why retailer loyalty programs do not work as they once did. Here are the eight reasons: