McDonald's USA is celebrating its
second national Free Coffee Event from Sept. 16 through Sept. 29, during which
customers can get a free small McCafé coffee during breakfast hours at
participating McDonald's restaurants across the country.
Breakfast beckons first Free Coffee
Event was held in March, when McDonald's gave away millions of cups of McCafé coffee during a two-week period
scoffing at Taco Bells entrance into the breakfast daypart.
Greg Watson, senior vice president,
McDonald's U.S. Menu Innovation stated, "We know our guests are busy,
especially during the morning, and a free cup of coffee goes a long way in
helping get their days started. That's why we want to treat customers once
again so they can taste for themselves just how great their mornings can be
with a cup of McCafé coffee and freshly made breakfast."
Extending the value of the promotion
while making it interactive and participatory during this event, McDonald's
wants customers to "sip and tell" their embarrassing pre-coffee
stories on social media with @McCafe using the hashtag #SipandTell. Select
social media fans who share tales of morning mishaps, like missing the last
train to work on Monday or leaving the house with mismatched shoes, will be
surprised with custom gifts and experiences from @McCafe to help them start
their morning off right, the company said.
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