Foodservice Solutions® Grocerant Guru™ stated that “differentiated
food does not mean food that is different; it means food and food products that
are familiar but with a twist”. Recent
research conducted by the Specialty Food Association, found “Millennials are
seeking specialty foods for snacks and on-the-go meals, … with younger adults
reporting spending more on specialty food than Baby Boomers and older
consumers.”
The Specialty Food Association (SFA) findings mirrored research
conducted for and reported in Nation’s Restaurant News that found Millennials
‘shy away from ‘restaurants’ described as chains, but are attracted to
‘restaurants’ that design each unit almost as one-offs to fit a
neighborhood.” Here are some of the SFA
results:
1.
Specialty shoppers are spending one in four dollars on specialty
foods up from one in five dollars in 2013
2.
Core specialty food consumers are ages 18-44 and affluent
3.
Women are more likely than men to purchase specialty foods
4.
18 to 24 year olds were the most likely consumers of ready-to-eat
food and beverages
5.
59% of U.S. adults
purchased specialty food products in the last six months.
Outside
eyes can deliver top sales and bottom line profits. Invite www.FoodserviceSolutions.us to provide brand and product positioning
assistance or a grocerant program assessment. Have you completed a Grocerant
Scorecard? Contact: 253-759-7869 or Steve@FoodserviceSolutions.us
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