Consumers
are all looking for ‘better for you’ fresh prepared food and seemingly all want
it at the snap of a finger according to Foodservice Solutions® Grocerant Guru™. When
Uber the taxi industry disruptor announced it had launched Uber Fresh’ an
experiment that offers pick up and delivery food services on-demand instead of
just transportation. The question was why did it take so long?
Uber Fresh is expanding industry disruption by moving into the
fast food delivery business. The goal of Uber Fresh is too deliver meals from local restaurants in
under 10 minutes. Testing of the service
will begin in Santa Monica, California. Hers is how it is going to work during
the testing period.
“Anyone
in that area will be able to order lunch between 11:30am and 2:30pm from a
selection of popular local eateries. Customers will be able to choose from one
item per day – two salads, a sub and a chicken soup – which cost $12 each and
come with a free cookie.”
Why
we think it has a chance of being successful Uber isn’t taking on a set of
drivers for the service. Instead it’s going to use its’ taxi’ drivers to
relay the food between restaurant and customer. There will also be no
extra delivery cost but drivers won’t leave their car to hand over the food,
customers will have to collect it from the street.
In
our Omni-channel retail world brands and consumers are becoming personal. Hand held devices can order up a ride, fresh
food, medicine. Instant gratification has become
the new normal. Is your brand expanding
it reach? Outside Eyes can provide inside results.
Since 1991
retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche for more on Foodservice Solutions® or for a Grocerant Scorecard visit http://www.linkedin.com/in/grocerant, www.FoodserviceSolutions.us Email: Steve@FoodserviceSoltuions.us
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