Mix and Match meal component bundling continues to drive success in the Ready-2-Eat and Heat-N-Eat fresh prepared food space. Today young multicultural and GenX shoppers are interested in staying fit the most frequent drinkers of bottled water. Are you selling more than soda fountain beverages?
In a recently report from research firm Packaged Facts found that, “the younger generation, particularly the 35 to 44 year-old age group, shows the highest likelihood of consuming bottled water.…Additionally, adults who drink large quantities of bottled water are more likely to be part of a multicultural population segment -- 31 percent more likely than average to be Hispanic and 36 percent more likely to be African-American.”
The multicultural makeup of those who drink bottled water also implies a larger household with children under the age of 18, according to Packaged Facts. In terms of lifestyle, those who drink bottled water are more interested in staying physically fit and more likely to drink thirst quencher/activity drinks as well.
Because bottled water consumers fall within a younger age range and thus have above-average receptivity to advertising messages, the Packaged Facts report suggest manufacturers and retailers to leverage social media and cell phones as avenues to promote such products.
The study, Bottled Water in the U.S., was conducted among 60 million adults who consumed an average of one glass of bottled water per day within the past seven days.
Are you trapped doing what you have always done and doing the same way. Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? via Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.