All of the 118
restaurants at London’s Heathrow International Airport are now selling ‘hampers’
“on-board-picnic” too travelers. Flying
out of or headed home travelers
can take hampers prepared by Heathrow restaurants on flights, including pizzas
and meals by Heston Blumenthal and Gordon Ramsay.
The
service is available at all Heathrow's 118 restaurants across its five
terminals. “The 49 brands involved range from chain cafés, such as Pret a
Manger and EAT, to restaurants including Heston Blumenthal’s The Perfectionist
Café and Gordon Ramsay’s Plane Food, as well as Caviar House and The Gorgeous
Kitchen.”
The
hampers as they call them vary in price and size according to venue. The cost range is from £5 and £50. They must be around 40 x 20 x 10cm in
size, all are collapsible and designed
to be easily stowed away under the seat or in the overhead locker. Some hampers
are insulated bags designed to “ensure the food retains maximum taste and freshness at 35,000 feet”, keeping hot food warm and
cold food cool, such as the ones from Caviar House which features an ice
compartment.
Passengers
who return their insulated bags to Caviar House are offered a 15 per cent
discount on their next on-board picnic purchase. Wow what a marketing tool or
tailgate product as well. “Customization is key to this program as hampers can
be tailor-made to meet any dietary requirements upon request at each of the
restaurants and can be ready-to-go or prepared in about 15 minutes, depending
on the type of meal selected.”
British
Airways (BA) said it welcomes the new picnic service, and doesn't envisage it
affecting cabin space usage or creating too much extra rubbish to be cleared
from passengers who bring a hamper on board.
"If
customers wish to bring their own food on board, they are very welcome
to," Where are you selling food?
Outside
eyes can deliver top sales and bottom line profits. Invite www.FoodserviceSolutions.us to provide brand and product positioning
assistance or a grocerant program assessment. Have you completed a Grocerant
Scorecard? Contact: 253-759-7869 or Steve@FoodserviceSolutions.us
No comments:
Post a Comment