Mix and Match meal component bundling is a hallmark of the fastest growing sector in retail foodservice today the Grocerant Niche according to Foodservice Solutions® Grocerant Guru™ Steven Johnson. McDonalds the highest volume Fast Food Chain Restaurant in the world continues to garner top line sales and bottom line profits with customer relevance.
Meal bundling is nothing new for McDonalds targeting multi-meals with multiple components however is. Given that McDonald’s leadership is grounded with the knowledge brand equity is not a constant continued success in growing customer counts, and sales are never taken for granted. McDonalds does not believe in brand protectionism. The consumer is dynamic and so is McDonalds.
This fall McDonalds is infusing contemporized customer relevance with Tailgating Meal deals. This edifies several points of relevance with consumers. First, it reinforces relevance with high school, college, and professional sports fans. Secondly, it deals a blow to start-up non-traditional food retailers targeting the same niche with brand familiarity and price competitiveness thus upsetting the price value equilibrium. Thirdly, they invite family and friends to share a meal; a McDonalds meal, garnering a personal endorsement from a trusted family member or friend. That’s an indorsed brand invitation.
In addition, McDonald’s is launching the national McDonald’s Tailgate Photo Sweepstakes. Participants have a chance to win the ultimate McDonald’s tailgate experience, all for a grand prize they’ll never forget in their hometown, with the McDonald’s mobile restaurant rolling up with enough food for 200 friends, family members and neighbors. Here is how to enter McDonald’s Tailgate Photo Sweepstakes:
The McDonald’s Tailgate Photo Sweepstakes from Sept. 2 through Oct. 6. Fans are invited to enter in three ways, showing their passion for football and McDonald’s by:
1. Tweeting a picture using the #McDTailgateSweeps to @McDonalds
2. Sharing a picture on Instagram using #McDTailgateSweeps and tagging@McDonalds
3. Posting a Vine video to Twitter using #McDTailgateSweeps
Grocerant niche bundled meal components drive sales and garner consumer attention. Success does leave clues. Don’t keep doing what you have always done or your brand will become static and you will your brand will move from an invitation to uninviting.
www.FoodserviceSolutions.us specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991