Shopping for dinner? While some speculate that takeout dinning is the result of undercurrents of a shift in cultural behavior others like Foodservice Solutions® Grocerant Guru™ simply calls it a logical evolution driven by time starved consumers. Ready-2-Eat and Heat-N-Eat fresh prepared food from grocery stores is up 30+ percent since 2008 according to the NPD Group.
If you were to add in the increase in Take-away from grocery stores and takeout from restaurants it would be closer to 50% increase according to the Grocerant Guru™. However new non-traditional fresh food retailers the ilk of C-stores, liquor stores, and chain drug stores are all selling fresh prepared meal components today. Foodservice Solutions® team estimates that sales of Takeout Dinning are up over 120% since 2008.
Foodservice Solutions® proprietary research found the shift into grocery fresh meals, restaurant takeout, and Drug store fresh food was not driven by the bifurcated economy rather it is driven by the 65 Inch HDTV Syndrome.
Grocerant Takeout was once considered a disappointing product call simply bulk ‘prepared food’ in sections of the grocery stores. Today, consumers refer to it as ‘restaurant quality meals’ many made to order. All have Mix and Match meal component bundling as an integral aspect.
Household’s multi-tasking at dinner time is nothing new. The ability of consumers to bundle components for multiple meals, at one stop, fast is a driving factor propelling success within the C-store sector and other non-traditional fresh food retailers. Takeout from any point of distribution today can be Pad Thai, a gallon of fresh tap beer, hoagies, hot protein bar, vegetarian wraps, beef chow Mein, green Chile pork, chicken Parmesan and soup-and-salad bars to customized sandwiches.
The advantage many non-traditional retailers have they offer expanded choice in fresh food flavors targeting multigenerational, multiethnic, families and households. Technology, simplicity, and choice are enhancing the shopping experience today. Retailers that edify marketing messaging with the 5 P’s of food marketing are garnering positive results. The Grocerant Niche filled with Ready-2-Eat and Heat-N-Eat fresh food drives sales.