Mix & Match meal bundling as regular readers of this blog know is a hallmark of the grocerant niche according to Foodservice Solutions® Grocerant Guru™. This month Popeye’s restaurants raised the bar once again with a new offering of a $5 Box Meal.
Empowering consumer choice the new offer called the “$5 Bonafide Big Box, is a full-sized meal that includes either “two pieces of Popeyes Bonafide fried chicken or three Handcrafted Tenders, served with a choice of two signature sides and a buttermilk biscuit” Customers can chose from bone-in or boneless, and mix and match side dishes offered at each local store.
Hector Munoz, vice president of marketing for Popeyes stated “While the other guys offer a sandwich or a junior meal for $5, at Popeyes we knew we could do better, and the $5 Bonafide Big Box proves that.
Mix and Match meal bundling within the chicken sector is nothing new however when you integrate all of the Foodservice Solutions® 5 P’s of food marketing into a offering top line sale and bottom line profits are sure to follow.
Are you trapped doing what you have always done and doing the same way. Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? via Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.