According to Digital Signage Todaycustomers have put a high premium digital signage “with 74 percent of customers saying they prefer an easy-to-read menu, while 70 percent have made an unplanned purchase as a result... Restaurants typically see a 3-5 percent increase in any digitally promoted item on menu boards, suggesting that the digital signage system usually pays for itself in one year or less.”
The ability to drive sales with customer relevance via seasonal Limited Time Offers, highlight new menu items, or drive participation in local community events digital signage enhances customer relevance according to Foodservice Solutions® Grocerant Guru™.
Today digital signage is consumer interactive and participatory most systems platforms allow for pre-selling by engaging the customer at the counter followed by order confirmation for accuracy. In fact digital signage can also be integrated into the payment process through self-ordering technology, kiosks and mobile applications in most systems today increasing throughput.
QSR’s the ilk of McDonald’s, Dunkin Donuts, KFC and Tim Hortons are adopting digital menu boards establishing a new industry standard for customers. In testing some of the brands have already seen a 12 percent lift in sales after installation both indoors and at the drive-thru of the digital menu boards.
Success does leave clues and digital menu boards are a clue no food retailer should over look particularly if they are selling Ready-2-Eat and Heat-N-Eat fresh prepared food.