Thursday, July 2, 2015

Are Digital Menu Boards Needed in C-stores and Grocery Deli’s?




Fresh food comes first but we have noticed that convenience stores and grocery store deli / fresh prepared Ready-2-Eat and Heat-N-Eat sections are beginning to look a bit dated?  While they are more and more filled with new fresh food menu components that consumers are mix and match bundling into a customized family meal, they lack visceral digital signage. 

According to Digital Signage Today customers have put a high premium digital signage “with 74 percent of customers saying they prefer an easy-to-read menu, while 70 percent have made an unplanned purchase as a result... Restaurants typically see a 3-5 percent increase in any digitally promoted item on menu boards, suggesting that the digital signage system usually pays for itself in one year or less.”

The ability to drive sales with customer relevance via seasonal Limited Time Offers, highlight new menu items, or drive participation in local community events digital signage enhances customer relevance according to Foodservice Solutions® Grocerant Guru™.

Today digital signage is consumer interactive and participatory most systems platforms allow for  pre-selling by engaging the customer at the counter followed by order confirmation for accuracy. In fact digital signage can also be integrated into the payment process through self-ordering technology, kiosks and mobile applications in most systems today increasing throughput.

QSR’s the ilk of McDonald’s, Dunkin Donuts, KFC and Tim Hortons are adopting digital menu boards establishing a new industry standard for customers.  In testing some of the brands have already seen a 12 percent lift in sales after installation both indoors and at the drive-thru of the digital menu boards.

Success does leave clues and digital menu boards are a clue no food retailer should over look particularly if they are selling Ready-2-Eat and Heat-N-Eat fresh prepared food. 

Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

2 comments:

  1. Your post really cool and interesting. Thanks very much. digital signage content management

    ReplyDelete
  2. Digital menu boards are the best kind of digital advertising. It effectively engages the attention of your customers, reducing the perception of waiting time.
    restaurant menu board

    ReplyDelete