Contemporized nostalgia is a prefect description of Johnny Rockets brand evolution called Johnny Rocket’s Route 66. Growth does not come from a static brand position. Brands must grow with consumers and consumers are dynamic not static.
Now consumers looking for Ready-2-Eat fresh prepared food can visit Johnny Rockets’ Route 66 drive-thru prototype as it will offer its same all-American menu to travelers and consumers on-the-go. James Walker, president of operations and development for Johnny Rockets stated “Texas is primed for expansion, with huge growth potential in the west Texas market,”
Walker went on to say “You can already find our restaurants as far north as Dallas and Arlington and as far south as Brownsville and McAllen. And the fact that we’re opening our new Route 66 prototype in the western part of the state speaks to the brand’s continued growth and development. We also believe that franchisees will find this new option attractive, considering the Route 66 drive-thru expression is not confined by typical real estate parameters.”
Get ready because growth is on the way as Johnny Rockets’ Route 66 drive-thru prototype “offers high quality food in an expedited experience in sites ranging from 1,800- to 3,300-square feet. With updated operational equipment and an optimized menu, the all-American brand is able to offer to diners the same fresh, never frozen, cooked-to-order hamburgers and other signature menu items in a shorter cooking time.”
This updated format required updated technology and Route 66 has added digital technologies like an interactive drive-thru, video walls, online ordering, and self-ordering kiosks, ensure that guests enjoy a modern, fun, and integrated experience.
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