Contemporized nostalgia is a prefect description of Johnny Rockets brand
evolution called Johnny Rocket’s Route 66. Growth does not come from a static
brand position. Brands must grow with
consumers and consumers are dynamic not static.
Now
consumers looking for Ready-2-Eat fresh prepared food can visit Johnny Rockets’
Route 66 drive-thru prototype as it will offer its same all-American menu to
travelers and consumers on-the-go. James Walker, president of operations and
development for Johnny Rockets stated “Texas is primed for expansion, with huge
growth potential in the west Texas market,”
Walker
went on to say “You can already find our restaurants as far north as Dallas and
Arlington and as far south as Brownsville and McAllen. And the fact that we’re
opening our new Route 66 prototype in the western part of the state speaks to
the brand’s continued growth and development. We also believe that franchisees
will find this new option attractive, considering the Route 66 drive-thru
expression is not confined by typical real estate parameters.”
Get
ready because growth is on the way as Johnny Rockets’ Route 66 drive-thru
prototype “offers high quality food in an expedited experience in sites ranging
from 1,800- to 3,300-square feet. With updated operational equipment and an
optimized menu, the all-American brand is able to offer to diners the same
fresh, never frozen, cooked-to-order hamburgers and other signature menu items
in a shorter cooking time.”
This
updated format required updated technology and Route 66 has added digital technologies
like an interactive drive-thru, video walls, online ordering, and self-ordering
kiosks, ensure that guests enjoy a modern, fun, and integrated
experience.
Where
is your food being consumed? Are you
ready for a Grocerant niche program assessment? Grocerant Scorecard? Outside
eyes can drive top line sales and bottom line profits. Visit: www.FoodserviceSolutions.us or reach out to our own Grocerant Guru™ Steve
Johnson today for success clues at: 253-759-7869 Steve@FoodserviceSolutions.us
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