Today more and more restaurants in the United States are finding that by
adjusting, expanding, and extending menu options to include authentic full
flavored Hispanic menu items that customer follow. Today, 41 percent of
Hispanic consumers say they use foodservice twice a week or more often, up from
36 percent in 2013 according to according to Technomic's Hispanic
Foodservice Consumer Trend Report.
Sara
Monnette, senior director of consumer insights for Technomic stated "There is a greater opportunity to gain
Hispanics' loyalty, as they're visiting foodservice locations, especially
coffee shops and family-style concepts, more often than the general
population."… "Hispanics prioritize eating meals with family, and
they feel strongly that restaurants are an ideal place to spend time with
family,"
Ready-2-Eat
and Heat-N-Eat fresh prepared food options that include authentic full flavored Hispanic menu items
are an invitation to the fastest growing sector of the United States population
according to Foodservice Solutions® Grocerant Guru™.
What items should be should
be included well you can pick from the top three Hispanic-style entrees that the
Technomic report found they are:
1. Carne Asada at 54%
2. Burritos at 42%
3. Fajitas or Tacos tied
at 37%
Trying
to be all things to all people has been the demise of many a foodservice
operator. However when there is a
dramatic shift in demographics and rapid adoption of new flavor profiles any
retailer that does not remove some legacy Ready-2-Eat and Heat-N-Eat items for
new one might just find themselves on the short side of the growth curve.
Are you
trapped doing what you have always done and doing the same way. Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while creating
a platform for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more
information.
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