Back
in the day Pizza Hut had restaurants, yes real restaurants that dotted the
country side. In fact Pizza Hut had over
2,200 of them. Today, stifled by
competitor’s unit number market share gains, brand relevance, and sales
declines Pizza Hut franchisees are mounting a brand resurgence on their own.
One
Pizza Hut franchisee in Texas developed his own ‘recast of the brand’ as a sports bar, that comes with a full bar, multiple
flat-screen TVs, game tables for pool, and shuffleboard. On top of that is growing franchisee to
franchisee in fact it has been “duplicated 13 times in Texas, at two locations
in Minnesota and is about to be cloned in Michigan.”
This
is not your parents Pizza Hut however. The new menu feature more sandwiches and
appetizers, and a buffet that is offered at lunch to speed service. In fact the
one in Minnesota has pool tables, shuffle board and more than 15 televisions. Even
the walls are decorated with sports memorabilia and neon beer signs.
The
next question is Will they deliver? You
betcha they will deliver pizza but beer and drinks? Well don’t count on that today. But if states allow and franchisees have a
say beer and liquor just might be delivering the results for Pizza Hut.
Steven
Johnson is the Grocerant Guru at Tacoma, WA based Foodservice Solutions®, with
extensive experience as a public speaker, multi-unit operator, consultant and
brand/product positioning expert. Outside Eyes can provide inside results. Interested in a product, or brand scorecard?
Contact: 253-759-7869 or Steve@FoodserviceSolutions.us
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