When the consumer moves, retailers must move with them. Today Ready-2-Eat and Heat-N-Eat grocerant niche fresh prepared food is garnering more attention. Foodservice Solutions® Grocerant Guru™ stated “consumers are dynamic not static, and history has proven consumers never like taking steps backward.”
Grocery stores are in the throes of footprint malaise. Over the course of the past five years or so they have witnessed sales growth in “fresh departments (meat, deli, produce, bakery, and seafood) surpassing that of center-store mainstays (including dry and frozen grocery) according to Nielsen.
In fact over just the “past four years, U.S. fresh food sales have increased 5%, along with consumer buzz and interest in eating and living well. In fact, according to a recent Nielsen Global Health and Wellness report, a significant portion of respondents interested in losing weight report doing so by eating more fresh foods and even using such foods as medicine.”
Clearly consumers have a growing belief that fresh food is better for you. Since 99% of U.S. grocery shoppers buy fresh products are you garnering there attention? When was the last time you conducted a Grocerant Scorecard or Grocerant Program Assessment?
Are you trapped doing what you have always done and doing the same way. Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.