You know a food sector is garnering attention when the world’s largest retailer decides to test a sub-set of the sector. When Foodservice Solutions® Grocerant Guru™ announced that “Wal-Mart Stores was expected to open a new Neighborhood Market store near its Bentonville, Ark., headquarters reflecting “a step up” in the presentation and offering of fresh foods.” Our team at Foodservice Solutions® could only say it’s about time. What we did not know at the time was how big a role Take-N-Bake would become.
This week Kim Souza reported that “One of the bestselling items at the Wal-Mart Neighborhood Market grocery on North Walton Boulevard (Bentonville) is the fresh made-to-order pizzas. This is the first time the retailer has opened a mini pizzeria in the smaller grocery format.” Consumers love the customization and personalization of grocerant niche Ready-2-Eat and Heat-N-Eat pizza according to our own Grocerant Guru™.
Looking back at any review or visit we have had at a Wal-Mart store while reviewing the Ready-2-Eat and Heat-N-Eat sector we have been professionally disappointed. Our disappointment has been in Wal-Mart’s food offerings, presentation, service, and with consumer point of purchase displays or material.
The Ready-2-Eat and Heat-N-Eat fresh prepared pizza sector gives Wal-Mart the opportunity to edify customer relationships with contemporized consumer relevance. 1500 units and growing Papa Murphy’s has proven the viability of the sector and Noble Romans success has solidified the sector as a market share threat to legacy Pizza sector retailers the ilk of Pizza Hut.
While Wal-Mart continues to look for ways to differentiate itself it must first prove to consumers it can deliver on the promise of Ready-2-Eat and Heat-N-Eat fresh prepared food and our Grocerant Guru™ believes that Take-N-Bake pizza just might be the vehicle to help them do that.
Wal-Mart informed “The City Wire that take-and-bake pizzas are made fresh in that store and are available 24/7. Corporate spokesman John Forrest Ales said the store also offers made-to-order pizzas while customers wait. The shopper has the option of having it baked by Wal-Mart or simply wrapped for baking at home.” (Photo’s on today’s blog courtesy thecitywire)
Employees at the store informed “The City Wire that the pizza is popular with shoppers, many who call ahead and place their order and pick it up a few minutes later while also grabbing a six pack of beer or some other beverages.” That my friends is grocerant niche Mix and Match meal bundling that Foodservice Solutions® Grocerant Guru™ calls the key driver to growth and profitability.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.