Friday, July 10, 2015

C-Stores Selling Fresh Foods Fast

Fresh food is everywhere.  There is a convergence of consumers at convenience stores as C-stores continue to focus on grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  According to The quarterly NACS Retailer Sentiment Survey “more than 3 in 4 (77%) say they sell fresh fruits and vegetables, almost 6 in 10 (57%) sell packaged salads and nearly half (47%) also sell cut fruit and vegetables. 

What is most interesting is that the NACS survey found that “Over the past six months, 50% of all convenience retailers say they have expanded their fresh fruit sales, 30% have increased their cut fruit and vegetable offers and 21% are offering more salads.”

Grocerant niche ‘better for you’ mix and match meal component bundling has become big within the C-store sector.  The same NACS survey found “beyond fruits and vegetables, convenience stores are selling other better-for-you items: 97% say they sell nuts and trail mix, 93% sell healthy bars, 80% sell yogurt, 80% sell string cheese and 56% sell boiled eggs. Of these items, retailers are most expanding selections of health bars (41% expanding) and yogurt (21%).”
Are you cultivating a brand or curating your brand? Are you still doing what you did in 1995 or 2005? Change is incredibly dynamic, consumer focused changed is contagious. Change evolves and will go through a bell curve, and you see the whole thing step by step when you vertically integrate change into brand and consumer values.
Fresh prepared Ready-2-Eat and Heat-N-Eat food in non-traditional outlets poses an ever increasing threat to restaurant growth, grocery store growth.  Do you want to know how to best address these new competitive threats?  Contact visit: or directly contact Steven Johnson Grocerant Guru™ at:  1-253-759-7869

No comments:

Post a Comment