Some
companies lead and some companies follow.
In today’s world one company stands out year after year that company is
Starbucks. Howard Schultz is the
Chairman and CEO of Starbucks. Schultz
and his team and understand the complexities of Omni-channel retail and the
evolving foodservice consumer better than anyone in the world according to our
own Grocerant Guru™ who stated “Howard Schultz is the best food merchant in the
world today.”
How
good is Schultz? Well Starbucks first
began accepting and testing mobile payments via its mobile app in 2009. Today one
in every five Starbucks Corp. sales is now handled via mobile payment, double
what the retailer achieved just two years ago.
In fact Starbucks now handles nearly 9
million mobile transactions per week, by far the most of any U.S. retailer.
Picking up momentum mobile Starbucks reached mobile a payment milestone for foodservice transactions at its use of the app
double in two years. Are your customers
evolving without you? Are you still running your business like you did in 1969
when it comes to payments? Why?
Success does leave clues and Howard Schultz said "Our
mobile commerce platform is literally stronger than ever," yet that is not
good enough for Schultz. While Starbucks’
biggest source of mobile payment growth comes from its loyalty rewards system
tied to its mobile app. The company is now driving more customers to join its
rewards program by inking new relationships with new companies the ilk of music
service Spotify and travel provider Lyft.
For
those of you how have not evolved here is the say news for you those 9 million
users per week According to “Payments
Source, Starbucks’ Mobile
Order and Pay capability, which is still in trial mode but has expanded rapidly
to 4,000 company-owned stores, is a major source of mobile payment growth. The
retailer expects to take this service nationwide by the holiday season.” Yes, 9 million mobile payments and they offer
the service in less than one third of their stores.
Success
does leave clues and Foodservice Solutions® Grocerant Guru™ says “follow
Starbucks as “Howard Schultz is the best food merchant in the world today.”
Are you
trapped doing what you have always done and doing it the same way? Interested in learning how Foodservice
Solutions 5P’s of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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