Tuesday, August 4, 2009

Coles: Blundell gets the Grocerant movement

Supermarkets globally are leading the way in conversion into Grocerants. Europe and Asia have lead in the development and the US market is about to take off.

Coles under the Marketing leadership of Mr. Blundell is investing time, talent and treasury into a new focus “home cooking - via the successful “Feed Your Family for Under $10″ campaign - dependent on changes in consumer behavior.” It worked by the way.

However that means bundling food components that are Ready-2-Eat and Heat-N-Eat freshprepared.

Yes, the Grocerant sector is bundling opportunity on a global path to success. “The Marketing Director of Cole's sees the refurbishment of stores across the country and the entry of new competitors to the Australian landscape as an opportunity to rid the country of a “backward” approach to supermarket retail.” Something Walmart, Albertsons, and Safeway are not doing.

I don’t want to call most grocery store operator’s “backward” here but some of them may have their ears closed when in comes to listening to the consumer. If success leaves clues around the world we are witnessing a change in the process of “home cooking”. For more on Grocerants:

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